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So welcome, welcome, welcome. Thank you for coming to the session today. My name is Tony Wynn. I'm part of the portfolio marketing team at uh before I introduce Scott Sinclair. I do have two questions for you. So yes, that is the type of presentation this is gonna be ok.
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Are you ready? Ok. The first question from the time from your home to here, who had the longest flight? Four hours, four hours, four hours, six hours, no, four hours, four hours is the longest flight, six hours, 8, 10, 12,
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14, 16 hours, 22 hours from where sir? South Africa. Thank you very much. That's awesome. Fantastic. Ok, so we have 22 hours from South Africa here. Ok. That's the first question. The second question is, who here is the oldest peer customer?
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No, hold on a second. Sorry, I, I wait a minute, wait a minute, I apologize. I apologize for my California public schools. Grammar. Ok, I apologize. It came out wrong. Let me restate that.
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Let me restate that. Ok. Who here is the longest standing peer customer? How does that sound? Five years? More than five years, five years, five years six years. Six years. Ok. Six years. What's your name, sir? David. Where are you from?
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Ok. Thank you very much for being a customer. So if you too can stop by after the presentation, I'm gonna take your names down and send you some peer presents. Ok. So I had over 22 hours in South Africa and six years as a peer customer, I have one more number for you. 85. Ok. So keep that number in mind and know it's not
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my IQ 85 ok. I'll reference it later on in our presentation. OK. So with that, let me introduce Scott Sinclair from Enterprise Strategy Group. Uh It's an analyst firm and Scott is the practice director at Enterprise Strategy Group, right? And so we know for a fact that
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data and sustainability is really top of mind, all of our customers, right? Um actually more accurately, it's data center, energy efficiency is top of mind. So there's three things that Scott and I would like to share with you today if it's OK with you. Number one, what are the key drivers in sustainability and how it impacts it,
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decisions and strategy, right? Number two, how is peer helping driving energy efficiency with our core architecture, design decisions? And then number three, as you are going through your own journey of sustainability, how you can really get a holistic understanding of sustainability from the various sources that you're getting from everywhere? OK. So how does that sound?
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That sound good. Ok, cool. Where is this? Slider? Yeah, it's Tony Wynn. It, it sounds exactly like the guy that owns all the casinos, Steve Wynn. But without the money in the casinos just to let you know.
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So that's how it's pronounced. Ok. So this statistic was really shocking to me. You saw the first one at, at, at, at Charlie's presentation this morning, right? But we talked about the, the air air air airplane or the flight that you took. So if you took the air, if you take the flights that you took from your home to here,
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you add all of the commercial air lines, air flights for the entire world for one year. OK. So far so good. You follow me the greenhouse emissions of that is equivalent to the greenhouse emissions of all the data centers in one year, right? That statistic is really amazing because we
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know what it takes for a plane to take off and land, what it takes to power a data center, it's kind of nebulous, right? But that statistic is really amazing to me. OK? And storage consumes 25% of the data centers energy and it's growing every year. So what's the message here is that we as it
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professionals, we need to do things differently. We need to take on the mantle of saying, hey, we cannot do business as usual and contribute to all of those, you know, greenhouse gasses and emissions that's equivalent to the global commercial airline industry. Ok. So with that, I'm gonna ask Scott to come and give you some insight into the drivers. Awesome. Yep.
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All right. As, as Tony mentioned, I'm Scott. Uh I'm the practice director with the director. So we're, we're an analyst firm. We do a tremendous amount of research. And um one of the things Tony asked me to come uh to talk to you guys today is share a little bit of our research, what we're seeing about the rise of sustainability initiative and the
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importance of energy efficiency in it. OK. So uh this is from a study, we, we uh surveyed over 400 organizations across North America and Western Europe looking at the role of the greater ESG environmental social governance practices on their environment. So the first thing we looked at is OK, which of these plays in within your it
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organization and you know, as you might expect environmental shows up, right? And that was fairly consistent across both North America and Western Europe. Both of them had, had it first, there was a little deviation between social and governance as who's gonna be number two. But at the end of the day, it's as it comes to
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tech, it's all about environmental and it's all about sustainability. How do we become more sustainable when we looked at organizations with what their goals are behind this combination of ESG initiatives as well as technology it a lot comes to higher level goals around, you know, you know, all the altruistic benefits as well as greater brand,
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you know, halo effect. But at the end of the day, as it comes to sustainability and energy efficiency, it has to do with cost, it has to do with money. This is, this is the bottom line, but it also impacts what you can do as a business. So just kind of building on this, we looked at how important has this become over the past
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year or two, nine out of 10 organizations or 87%. So look, sustainability has become much more important in the last year with a good chunk saying much more important. And what's interesting is it's even higher in the C suite. So one of the things, this is something that we've started tracking in our research just recently and seeing becoming more and more
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important. I think something that you guys, one of the reasons you're probably here is you're likely seeing this not only within your own organizations, but you're seeing um questions from your executive level because these type initiatives hit harder at that executive level. Actually, you know, there's only a, you know, a few of us in here. Uh just show a hint.
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I mean, who's, who has a sustainability project or sustainability initiatives or requests for within the organization, anybody going on right now? Um Anything you wanna share kind of about what's driving them, it's just, I mean, that's called in but this, so getting all the reporting, getting the visibility, I think that's a big drive in the
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whole organization at the moment. Obviously coming from South Africa, we don't have government or, or legal obligation understanding what's out there. I mean, we've got 3000, 500 stores around the country. Um And yeah, it's literally just to get the visibility so that we see where we are at and, and, and, and that ties into exactly what we're seeing that there was another comment or
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another hand back here. What are you guys see being smart? Mhm You may uh yes, green in the and for we have go to each so feeling that
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straight team over over they all what? Yeah, and both these stories we saw within the research. Now I'm not gonna go through all the data. But one of the things we saw is even in for organizations where there isn't a, a mandate or a government uh directed, there is a desire from the executive team.
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So we need to know where we are and part of that is we there that may become a regulation in the future but also in terms of just cost, um we're looking at, you know, Tony gave an excellent understanding of, hey, here's the state of data center energy, but within many organizations look, there's a limitation in terms of you're just not getting any more any more.
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Power. So how can you continue to scale within that envelope? But then also we're seeing, I don't know if you guys are running into this, you know, massive interest in other types of technology that tend to consume a tremendous amount of power such as GP US and everything else. And if, if you're gonna go, if you're gonna start deploying a lot of GP US,
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that power is going to come from somewhere just was mentioning as well in South Africa, we're dealing currently with effectively an energy crisis. So we do load shedding on a daily basis, but some days we have eight or 10 hours without power, which means generators needs to run and, and you can imagine what that does to your sustain in the sense of well, and then the bottom up cost,
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I mean, we currently investing heavily in S and batteries and solar panels, um millions and millions of South African brands um to compensate because of the diesel gene which is running a house that we need to design to do it. So, so now of the, this year, we've not had one day without lu anymore. Um So, so yeah, it's, it's a massive concern and like I said that um
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well, thanks a ton for sharing that because I, I hear these stories over and over from different environments in terms of, you know, just power hitting the, hitting that wall or, or not having access to power. Um A as we expanded in the research we looked at as you might expect. Not only is it important but it's influencing purchase decisions.
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This is becoming sustainability, sustainability goals as it relates to energy efficiency is becoming a table stakes conversation. Organizations are putting it into, into their RFQS for, for new requests. They're asking not only OK, the energy efficiency has always been something but tell me about sustainability. Tell me about help me understand how this impacts my overall um power.
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And a and again, going back to it, it's more important than the C suite, every single one of these things. So even if you're not seeing this today where you're being where you have a mandate or you, you're not doing it. There's a good chance that there's a conversation going on with your CEO and your board of directors to say, look, if this becomes a thing,
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how bad are we? And it's not in this, in this slide deck. But when executives say we need to think about sustainability. The first group they look at is it, I need those guys to tell me what they're doing. So it, that's where the responsibility tends to fall. Um So this one's kind of an eye chart, but if you put all the numbers
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together, it, it tells a really powerful story. So we have nearly 8 87% nearly nine out of 10 organizations are saying, look inflated energy prices are affecting our it strategy. I mean, you get the perfect example. I, yeah, you don't. Well, and the problem is if, if that,
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that's a problem. Um And I would say that affects your it strategy. Um And the, the, the sad part about that is um if that impacts your, oh yeah, there's a laser um if it impacts your it strategy. Um and you got to spend money on solar panels and all these things to augment your energy. Well, that's money that isn't allocated to net new uh initiative,
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net new digital initiatives. That next project that was gonna go drive your, that's not that because you're doing all this stuff and 85 85% of organizations say yes, we're being hit by that right now. Um Again about saying we have concerns about energy insecurity, which is exactly the scenario you just thought through.
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Um and say, look, we gotta look at green or we gotta look at more sustainable solutions, we have to figure that out. And it's become, again, it's more important, especially in data storage. We think even within sustainability and energy efficiency, there is a desire and you should be also looking at compute, consumes the ton GP U as I mentioned,
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consume time but storage as well plays a huge role in this. Um because the other thing about storage is it doesn't unlike compute, which can have spikes in terms of need. Storage just keeps going, keeps going up. Um the other thing too that was really interesting is, and I mentioned this before is this, this slide goes a little deeper on that
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87% stat, which says, look, it's impacting our it strategy. But if we look at how much and so that's a combination of people said very much in some way. But if we look at this, it's just as high, it's not even slightly higher within North America than it is in Western Europe. When we did this study, my expectation was Western Europe was going to be very high and
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America would be slightly lower. What we found was the opposite. So even within North America firms where they may not be having the limitations, they're still running into look. No, this is important. We're being asked by our executive team to pull together and understand where we are. Um And then again, so part of the study we said, ok, in the storage purchase realm,
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what are the, what are the things that have become more important for the last couple of years? And what you see is sustainability jumping right up there with what you expect to be the essential table stakes aspects of any infrastructure purchase, especially any storage purchase, you have security performance, of course, those are going to be top but energy efficiency right there,
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beating out scalability, beating out availability, beating out purchase cost. So the the key thing here is this it within your environment. If if you're dealing with energy instability or even if you're not, you need to be thinking about energy efficiency as it relates to your overall environment. And then kind of one last thought on this is when you think about
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sustainability in the larger format, there's a, there's a lot of other storylines that go into that in terms of components and packaging and what type of energy they use and all those things and all that's really important. The challenge that II I tend to recommend is the further away you get from energy efficiency into those other things that have that impact carbon.
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The more nebulous the counting is because it's harder to, you know, who's accounting what there's a lot of different standards that we're still relatively immature in that space. So as it relates to your own environment, I would prioritize focusing on energy efficiency and optimizing that first and then expanding into those other sustainability,
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green carbon reducing elements later continue to push on those because those are important, but just understand that you may get a response from one vendor and a response to a different one which we're gonna talk about and they may be, you know, apples and oranges based on what they're accounting for. So Tony, I was.
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Yeah, I see what you doing. Oh, gee. Thanks a lot, Scott for making it easy for me. Um You know, it's, it's tough following Scott. It's kind of like you go into a Rolling Stones concert, right? And then you get followed by Justin Bieber. So thanks Scott.
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I really appreciate it. My goodness. Oh man. OK. OK, Mick, remember that 85 number I referenced. And I asked you to remember at the beginning of the presentation here it is.
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So what is pure doing to help really lower energy consumption, increase sustainability and increase um overall efficiency at the data center? It already starts with our core architecture design choice. OK. So what you show what you see here is that a evergreen architecture is what we call it. You, you heard Charlie reference it this
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morning, right? Ever. Green architecture flash system. Specifically the flash array consumes up to 85% less energy than traditional flash arrays. OK. Yep. No, we are tradition. That's right. No, thank you very much.
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Um Mick is my backup dancer now. Um but this is not a number that we made up. This consists of a full life cycle analysis, right? That has been independently verified by I OS um organizations and I'll talk about that in just a second. OK? And that's a huge number. OK.
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Now, how, what are the technical differences that enables us to achieve it? There's three of them. The first one is drive density. So if you take a look at all the other storage vendors, they use traditional S sds, right? We have developed DFM which is a direct flash module which significantly increases, not only the density but the power consumption.
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That's number one, number two, our data reduction schema or software schema is a old nineties term. Sorry about that. You know that term, right? It's always on and it's so efficient that it actually reduces the storage that's actually required, right? And reduce energy use.
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And then finally, it's our overall, how do I say it flash native system architecture that requires less compute overhead for the overall system. The outcomes is lower energy use, higher rate ization and reduce data center costs. So remember it's those three things, it's a direct flash module. It's always on day reduction and it's overall system design.
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And here it is. Now if you add up 48 35 and 17, is that 85? I'm bad at math. I'm sorry. No, it's 100 right? It's 100. So the drive density, right? That's a core design philosophy.
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Again, within the Evergreen architecture contributes 48% of the efficiency. Daily reduction. Another 35% and 17% is the overall system level efficiency including the software. OK. Now, I love this slide and a lot of you, our customers are deploying multiple flash arrays, right? If you deploy a single flash array,
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what's the CO2 savings per array per year? So one array is equivalent to taking a car that's being driven 132,000 miles off the road, right? Or and the what's that in kilometers? I apologize to myself, to my South African, to my South African friends.
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I apologize. Ok. But the second one I got ok. The second one is, it's equivalent to a car driving and using 22,000 liters. How's that? Ok. We got you half, we got half here for you. Ok. Or it's a, if you do not deploy our array and deploy competitors array, you need to plant 873 trees per year for
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10 years to make up that carbon footprint that that array is producing. Ok? And finally a four per per some savings in CO2 per year, which is really amazing. OK. This graphic looks busy but I love it. And the reason I love it is because it shows all the ways
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that the carbon footprint is measured from a company from initial manufacturing to distribution to actual usage. And it's called Scope one. Scope two and Scope three. As you're going through your journey, you might hear that. Ok? Scope three is the most impactful for you is because it's what's deployed at your data
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center and how it's being used, the actual end product. OK. So Scope three is really important. It's nice that hey, uh we reduce, reduce uh we use recycled packaging or whatever happens to be. But 70% of the emissions for our products are made in in at the end which is scope three, which is how it's being used for you.
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OK. Final slide. So at the beginning of our presentation, I said, hey, we're going to give you some hints on as you're pursuing your own sustainability journey, what to look for. So you can have a better holistic understanding of everything. OK? So there's lots of reports from lots of vendors,
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but the foundation is the ESG report, OK? The ESG report gives you some insight into the company's strategy and their mission statement and how they're approaching ESG. That's the first one, but that's not the only one. OK. The second one is really an in depth life cycle analysis of the product of how it's used. OK? And more important than that, you know,
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massive hierarchy of needs, right? Food, clothing, shelter and the self actualization on top, it's kind of like that but in a in a block format, OK? What we need to do is you need to make sure that the vendor with their lifecycle analysis uses strict is o standards for the certification. OK?
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Make sure they do that and verify that via IO standards because I can just say, hey, during my life cycle analysis, I show 90% savings but I have no IO standards. It doesn't mean anything, right? And then finally use independent sources such as you know, enterprise strategy group, your peers, government other certifications that really
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rounds out everything. So these are the four key pillars that you should be looking for when you want to have a holistic understanding of sustainability. OK? Or the easiest way, what's the easiest way continue to use pure the easiest way. And I mean, this sincerely, the easiest way is to continue to use pr because we not only have
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the data but it's been valued by, by you, our customers as well as all four of these pillars here. OK. So with that, any questions for Scott or Mick as I like to call him or the beams, any questions? Ok, thank you very much. I really appreciate you coming here. I I know, you know, it's, you know, I I said thank you for joining the session.
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But what I really meant was really, you're here, you're spending time with us. That means you're not spending time with your family and your loved ones. Ok? And uh that really means a lot to us. Um And I stand in front of you guys, I don't wanna say I represent 5000 employees at, at, at, at, but I know if they were here and they knew that you flew 22 hours or you've been
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a customer for six years, they uh will thank you and I wanna acknowledge that. So thank you very much for spending time with us. I appreciate it. We're done. Thanks a lot.
