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29:09 Webinar

Choosing the Evergreen Model that is Best for your Business

Learn how embracing Evergreen//One, Evergreen//Flex and Evergreen//Forever offer a strategic pathway to ensuring your storage solutions are perpetually modern and agile.
This webinar first aired on June 19, 2024
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00:00
Hello and welcome to this presentation on choosing the Evergreen model that's best for your business is a presentation about Evergreen storage uh in the three models that we have available for you to choose from. Want to describe them to you a little bit, find what works best for your business, what works best for your needs and maybe spend a little bit of time talking about what's new
00:24
in some of those models specifically with all the announcements that we had here accelerate around Evergreen one. My name is Santiago Novo Tago and I am responsible for the Evergreen one product portfolio at PR I want to start this conversation on choosing the right Evergreen model with a view on the foundation of Evergreen, which is really the technology Evergreen at its core is a product architecture.
00:51
It is an architecture that's been key to all of the products. We develop a pure for over a decade and it is an architecture that relies on a modular software defined and renewable product structure of it. It starts with things like the controllers which can be upgraded non disruptively that are backwards compatible with previous generations within a long lived chassis,
01:16
it can be upgraded, expanded changed, renewed, non disruptively. We use this architecture to enable very specific technical and business benefits for our customers across all of our evergreen programs. So the evergreen architecture is the technology that enables the benefit while the benefits he delivers end up being part of each one of the business models.
01:46
So an upgradable controller that can be upgraded non disruptively allows us to deliver commitments in terms of no planned out downtime and no data migrations. Two of the guarantees that are key to ever being. One. Similarly, the uh long life chassis and the generational improvements that we make to our technology allow us to push out and remove end of life dates,
02:12
provide environmental guarantees and really protect your investment as your business changes. So all in all Evergreen architecture is the key is the foundation built into our product from day one which then enables benefits depending on which one of our Evergreen offerings you choose.
02:34
I'll start with a little visual of what we've demonstrated over the past decade or so. Evergreen has been has a history of proven non disruptive innovation. We've gone through many multiples of capacity improvements, performance improvements, power improvements across a number of software releases, hardware generations, all of that delivered to our customers and what we have there in terms of the timeline is a
03:01
very real customer example, but delivered with without wasting a single dollar of investment without having to do a forklift upgrade with six lines of up time through the operating with the maintenance or with no maintenance windows. And you can see in the bottom the significant changes that that system has undergone from 2012 to 2023. Starting with what, what was,
03:27
what was one of our first products? The FA 320 replacing the chassis, replacing the controllers, adding shelves and then consolidate them into the latest technology, all of it, non disruptive, right? So the technology advantage is what enables us to do that. And in this example, specifically ever been forever our first flavor of Evergreen if you will
03:52
is what delivered those outcomes to the customer. So let's talk about the flavors of Evergreen that we have built on top of this foundation. The main one I wanna focus on is Evergreen one. Evergreen, one is a storage service offering that really focuses on the outcomes that we can deliver for you. These are sl a based outcomes across locations without really investing in specific
04:20
hardware and maintaining flexibility in terms of both the technology and the commercials. So think of Evergreen one as a service that asks you the question of what you want to achieve rather than how and with what hardware you want to achieve it for customers that however uh need to own their hardware to customers who prefer a hardware purchase. Instead, we still do have the Evergreen Forever offering, which has been standard for pure for
04:49
over a decade, as well as the new Evergreen Flex offering. Both of them again, offering customers the option of hardware ownership. Both of them including all of the innovation we deliver across pure but differing in terms of how we uh subscribe to the software license in one case being fixed for the part of it that's purchased. And the other case with Flex uh flexing as your
05:14
consumption grows, right? So one as a service offering that is outcome oriented and two hardware purchase focused offerings for for customers that need to retain title. I'm gonna start by giving a more in depth description of evergreen one and touching also what is new that we're announcing at this accelerate ever good one like I started off saying is
05:43
really about achieving business outcomes both in terms of economics where you we give you the maximum financial flexibility, we give you a consumption based model that eliminates waste, gives you predictable costs and really moves together with your business needs. On the operational side, it gives you more agility, it allows you to treat on premise storage just the same way that you treat cloud storage and really from an
06:16
experienced perspective as well with pure one and with the benefits that we can deliver in an outcome focused world, we're across the board trying to focus on the benefits and the goals that you have for your storage, giving you maximum flexibility, the most valuable experience and quite honestly handling all of the planning, all of the hardware sizing all of the monitoring, handling that for you up here,
06:52
Everton won is described really in terms of guarantees and slas that we can commit to you. Here is a guaranteed experience, an experience built of what is now a portfolio of 10 commitments and guarantees that each one of which where each one of them is measurable, actionable and contractually committed by pure stories, contractually committed means that for example, on the performance side,
07:23
all you have to tell us is what performance you're looking for. What level of performance you want us to contractually commit to for you. It is on us to make sure that we have enough service infrastructure powerful, enough controllers and enough capacity on the floor to deliver on that commitment. And if we're unable to do so, it is on us to deliver more or if we miss make you whole uh
07:46
from a service credits perspective. The same is true for availability. We guarantee six lines of up time for every single one of our subscriptions. And that is as you know, uptime through upgrades uh and through maintenance windows. If we miss on that availability guarantee, there is a contractual commitment of the
08:06
service credits we will offer in exchange, we we maintain the buffer capacity for you so that you don't have to think about how much to our provision in terms of storage capacity. But rather let us guarantee to you that you will have enough space to handle any unforeseen growth patterns that you may see gone are the days of trying to size storage or where you're gonna be in three years or waiting for another procurement cycle.
08:37
When your needs change with evergreen one, you can just continue consuming and it is on pure to make sure that we have enough infrastructure on the floor for you to do that energy efficiency and, and really the paid power and rock commitment going with it. They're unique in the industry and they're all about guaranteeing that not only the infrastructure we deliver will the will meet the performance requirements and capacity
09:02
requirements that you have, but also that we do that in a environmentally friendly way with a man maximum energy consumption guarantee that you can use in turn to model and cap your greenhouse footprint across the board and with paypal and rock commitments, we pay for your power bill. So think about that, really changing the standard from having to figure out how much
09:32
your power and space bill will be for your storage to having pure pay you for what we think and we guarantee our storage footprint will consume. The goal here is once again to make the cost of running stories, the cost of operating Evergreen one, all inclusive. We don't want you to see and you've probably seen this over time already starting with our
10:00
hardware purchases where our quotes have always been simple. But with ever game one, we go one step further and we wanna make the cost that we present to you as a customer. All inclusive, an all inclusive means covering the power and space consumption as well. Zero that planned downtime, no data migration, zero data loss.
10:22
These are table stakes for us. At this point. They're built into the architectural foundation of Evergreen that I've talked about just a moment ago. And of course, we include those guarantees with corresponding contractual commitments. He never been one. And finally, what you do see are also some
10:43
optional add ons over the last couple of years. We've uh identified a few places where we think we can deliver more value for customers that have more specific needs in terms of where their storage needs to go. Cyber recovery. What was originally the ransomware recovery sl A that we introduced last year is a service built to protect you from the unexpected
11:10
built to give you a recovery plan and a guarantee of how quickly you can get back up, run up and running in case a disaster or like a ransomware event hits you and puts your service infrastructure out of pocket. So instead of having to think about how you're gonna get your hands up enough on enough hardware quickly enough to get back up and running with the cyber recovery sl A,
11:37
we guarantee that you will have additional a copy of your service infrastructure available for shipping within 24 hours of any disaster and professional services on site to install that for you and recover data at a very high rate all to get you back up and running as quickly as possible. So it's a recovery plan. It's a guarantee.
12:03
It's an assurance that you're covered. Should anything uh unexpected and impact and as impactful as a ransomware attack happened with the addition of cyber resilience to our cyber recovery sl A, we're adding an element of ongoing protection of ongoing assessments of your environment. And not only giving you a guarantee that in case of disaster,
12:27
we're gonna be there to help you, but also give you a guarantee that we are going to be there proactively on a quarterly basis, looking at your environment, discussing best practices with you and making pure storage, security architect, resources available to you within that uh add on to help you solve any issues that we may uncover a rebalance.
12:56
Also a new add on with Evergreen. One is designed to protect you for another type of unexpected need and this is the need of potentially shifting your reserve commitments. Maybe one project or one location didn't grow as much as you expected and another location grow uh grew significantly with side rebalance. You are able to move reserve commitments from one location to another and let pure stories do all of the work related to that move.
13:28
So be it because you want to consolidate data centers, you want to separate a workload into multiple locations or maybe you just want to optimize your cost and leverage on unused commitments for a different purpose with I rebalance sl A all of that is included, the guarantees and commitments I just covered are the ways we, the language that we use to talk about it. We want,
13:53
we talk about outcomes and we deliver that with the premium support and white glove experience that you expect from pure storage. I'm gonna spend just a few minutes talking about what is new in evergreen. One of this accelerate 2024. We've made the changes in four key areas just keeping Evergreen one getting better and better.
14:16
First, we've increased our performance slas with up to 50% more guaranteed performance for our higher level uh tiers of service and first performance targets to support uh needs beyond of our, our guarantees. We've introduced the side rebalance L A add on that I just talked about which affords you periodic rebalancing of resort commitments and includes all costs related to doing.
14:43
So. We've enhanced our ransomware recovery sl A into a cyber recovery and resilience guarantee which added coverage for data center disasters in addition to ransomware disasters and that ongoing resilience services all at no additional cost and with lower minimums to support more customers and in the vein of supporting more customers, we have expanded our paid power on rock program where once again,
15:10
we pay you for the power consumption to even more customers. Now, starting with reserve commitments as low as 200 terabytes. In addition to improvements to Evergreen one overall, we've also introduced the new Evergreen one for A I service deal. Evergreen for one for A I is all about making A I deployment simple.
15:35
We know that a number of our customers are uh scrambling but also to deploy enough GP US and enough infrastructure to support the new requirements and new needs that they have across their infrastructure. GP US are hard to come by, they're hard to uh you know, get up and running in terms of cost and timeline and worrying about having enough
16:01
storage to maintain. That is the last thing most of our customers want. So here comes Evergreen one for A I evergreen 14 A I is about giving you a guaranteed service that will make those A I deployments simple scalable and cost effective. It combines two elements, number one extremely high levels of performance and that's
16:23
arbitrary performance that you get to select to whatever level you like combined with our NVIDIA super Bot certification that you also saw announced this accelerate. We can we can guarantee extremely high level of performance with from day one no matter what data you are consuming. So we set, we have a simple price rate per gigabyte, a second of bandwidth that you want us to guarantee and we will ensure that we
16:50
deploy enough infrastructure to meet that number no matter what. And separately from that, we charge a low rate for the actual data that you end up storing. So you can have extremely high performance guaranteed with very low amounts of data stored and achieve all of that cost effectively. Knowing that as the amount of data you store on the system grows, your cost grows at a much slower rate
17:20
than he would have had you copied and pasted that environment, right? We only increased the data storage costs without charging you for performance. Again, we let you commit the performance upfront and then only charge you a cold like storage rate for the capacity you end up utilizing no need to commit that, commit that up front.
17:45
All right. So I'm gonna switch gears a little bit and move from Evergreen one to talking about the first one of our hardware purchase Evergreen models, which is Evergreen Flex. The reminder. Evergreen one was our storage as a service outcome oriented offering. While Evergreen Flex is a hardware purchase offering in which we license the software
18:08
based on your consumer capacity, but you still have absolutely full control of selecting and purchasing the hardware that you prefer to go. Evergreen Flex is about combining those benefits of storage ownership with the flexibility of consumption economics, the ability to purchase an appliance upfront and begin that depreciation cycle straight away.
18:37
But at the same time not have to pay for all the terabytes of software until you actually begin using them. Right. So that is the goal is to deliver the ultimate flexibility. You can increase the terabytes you're consuming at any given time, but you can begin the purchasing and depreciation cycle of the hardware itself way ahead of that.
19:01
Now, this say results in cost savings in terms of ownership upfront by not having to pay for that software license until you begin using it. You can minimize the upfront cost at the time of purchase. Of course, we also include our paid power and R space guarantee here. So we can lower your cost even further by letting us pay for your energy and racks space
19:26
footprint. And we still guarantee outcomes like zero data loss and no data migration. Evergreen Flex again is, is about giving you flexible storage ownership. So while minimizing your acquisition costs up front to enable us, enable you to purchase more easily, plan more easily and not over by the software license.
19:54
But giving you a scalable storage model where the subscription grows as you need needs grow perfectly utilized at all points in time, gives you additional flexibility to move your hardware around which you now you own in this model by shifting a data pack to another appliance and then just moving those subscription that subscription capacity around as part of flex subscription and pull we pull all of your billing at the site level
20:24
to optimize your reserve co commitments on your storage, data consumption. So no overage penalties or minimize any, any overage by pulling that capacity at the site level. The evergreen architecture continues to be the foundation of this offering. So you know that technology is there for you and your investments are protected with the
20:50
same non disruptive upgrades and the same flexible and industry leading technology that you're used to across both Evergreen one and Evergreen. Correct and speak of Ry Forever. Let's spend a few minutes on what has been the bread and butter of Evergreen for the longest time up here is the never been offering that we've had out there in the market for basically
21:15
a decade and has been the envy of the industry in terms of protecting investments and giving customers flexibility to upgrade at any time. Evergreen Forever has from day one, always been a subscription to innovation. It's a way to still purchase an appliance in one of the most in the most traditional ways. But know that you're subscribing to getting always improving data services.
21:48
So that's how the all inclusive software subscription, all inclusive software upgrades, all the new features that we deliver over time. And of course, the full A I based Intelligent Management of Bio Pure one. It is the world class customer experience that we've been deliver, delivering for a long time with love of your store satisfaction guarantees,
22:11
but you the loss or no migration guarantees the power and rack efficiency, that efficiency guarantee that we offer across all our evergreen subscriptions as well as the right size guarantee, proactive predictive support. And of course flat is fair subscription renewals. And in the middle of all of that is the always modern infrastructure controller and blade
22:38
upgrades at regular intervals to keep your storage technology up to date, unlimited control and bra upgrades when you wanna go to more performance or higher model by giving you a trading credit and protecting every single dollar of investment you're made both in terms of performance upgrades, but also with a capacity consolidation program relating to a densification of your environment where you can trade in our flash modules for denser
23:04
flash modules and not have to rebuy a single terabyte of storage. And of course beyond the controllers, the blades and the and the red flash modules, every single component with your system is covered as long as you keep your subscription. Evergreen forever is about letting you use that one storage appliance forever. The appliance will continue to evolve with you. It will remain evergreen.
23:31
Thanks to the component replacements, thanks to the software innovation that we deliver, but it will be one appliance in place that evolves with you. It is worth calling out that despite us not being able to offer the same outcomes that we deliver with, we want, we still offer extremely powerful guarantees as part of Evergreen for once again the right size guarantee of the right flat is far guarantee
24:02
that have been standard for pure storage for the longest time, but also power and space efficiency, no data migration and zero data loss. All of these are contractually rating guarantees that you can trust. We will be able to deliver things to our ever green technology. The TCO is the most interesting financial aspect of Evergreen forever.
24:29
When we think about quantifying the value of Evergreen Forever, quantifying the benefit that you get by not having to revital store those terabytes of storage and those controllers over the the longer you run the appliance, the higher the benefit to you. And it is all about removing the cycle of ripping and replacing legacy storage of having
24:52
to do migrations. None of that applies to Evergreen. Forever. Evergreen forever. You continue to renew your subscription at a flat and fair price and we will include all of the controller and blade upgrades, component replacements, software updates, everything you need to keep that storage up to
25:14
date. The only additional costs you will incur are the costs that your business decides to invest in, in terms of higher performance and additional capacity as your needs grow. Few numbers to put into context what we've delivered over the past uh many years. On the software innovation side, I've talked about how we deliver every new feature we
25:42
release. It's just available to existing customers via software update and included in uh in the Evergreen subscriptions. If you look at active cluster, a feature that we released many years ago. Now, one third of the arrays running active cluster were purchased before we ever released that feature.
26:03
So they were running pure storage, they were running a flash array. We released Actoplus as a feature. We deliver that at no additional cost by a software update and they enabled it and got value out of it. We've done more than 10,000 controller upgrades through Evergreen all by protecting every single dollar of investment our customers ever made.
26:27
And the proof that this really increases the life of a system and reduces the amount of e waste in our environment is in the number of pure rays, more than five years old that are still in service, not counting anything that was purchased recently, I'm counting only arrays more than five years old and 97% of them are still in service today.
26:50
Obviously, the number of components that they have in common with the array they were originally purchased with is decreasing over time because it is on pure to renew all of that for our customers. But the array itself did not have to undergo a data migration, did not have to undergo a reconfiguration or downtime it stayed in place and it evolved with both technology and as your business needs changed.
27:18
So to summarize Evergreen is really a foundation of technology that is unique to pure and that has been baked into our products from day one, top of Evergreen, we offer three product offerings. Evergreen, one, Evergreen flex and Evergreen Forever, which differ in terms of the outcome foc focus of Evergreen one versus the hardware ownership of pain of
27:46
offerings like flex and Forever. So there are different flavors of Evergreen depending on what your business needs. If you have need a requirement to own your storage, both flex and forever are good options for you where you can maintain tail full control of the appliance, but still benefit from all of the technology. Uh and innovation.
28:09
We deliver at pure on an ongoing basis with flex with without having to invest as as many dollars upfront. But if you're able to let pure take care of the management of the system, the capacity planning, the performance management, everything that goes into turning storage into an outcome rather than a piece,
28:39
an appliance or a piece of hardware. Evergreen one is for you in Evergreen one, we're gonna contractually guarantee every one of those outcomes to you with clear service credit payments in case we were to miss and we're gonna take care of growing your environment, managing your environment and delivering those outcomes even as your needs change without you having to lift a finger.
29:04
Thank you for your attention and I look forward to chatting with you soon.
  • Evergreen//Flex
  • Evergreen//One
  • Video
  • Evergreen//Forever
  • Pure//Accelerate

Santiago Navonne

Director, Product Management for Evergreen//One, Pure Storage

Dive into the world of Evergreen subscriptions where innovative architecture meets your goals of modernization with lower total cost of ownership. Learn how embracing Evergreen//One, Evergreen//Flex and Evergreen//Forever offer a strategic pathway to ensuring your storage solutions are perpetually modern and agile. Use consumption based approach to shield against uncertainty, over-provisioning and mitigating risks. Delve into how our storage services and hardware maintain peak performance and remain hassle-free without the need for repeated purchases and data migrations.

07/2024
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