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Hi and welcome. Thanks for joining us. I'm Melody Zacharias, the Microsoft Solutions manager, and I'm Andrew Sullivan's the principal solutions manager for databases. Today we're gonna talk about application owners and what's important to them for databases. We're going to start with problems and solutions.
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So first off, data growth data is growing at an enormous rate. You've maybe heard the term data gravity. That's when data gets so large that it has its own gravity. It's growing and growing. It gets heavy. It pulls things down, including yours business. That's not good for application owners. So, for example,
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next year alone, they're expecting data to grow to. You're not going to believe this. 118 zita bites. That's a huge number now that can bring your business down if you're not expecting it or you don't have a way to deal with that. But I'm sure, Andrew, you can explain to us what pure storage can do about that.
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Pure storage does some really interesting things. Let's take our flash blade and flash array product lines, starting with flash array, everything within flash arrays both compressed and de duped. If you write data to it, it is going to try and reduce your database data down to the smallest unique value it can.
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And if you're using flash blade, everything you write to Flash Blade is compressed. Now it's really important that when you're doing compression and YouTube, there are no costs with regards to performance. One of the really nice things about Flash Blade and Flash Array is that all of our compression and YouTube is in line. Plus, we also try to preserve your performer to ensure that your business application isn't
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impacted by this cost and capacity savings measure now that you've got that compressed and de duped, but you're adding it onto the data that you've already had, so it may have been only 100 and eighteen's petabytes, but you've got to now add that to what you already had and move it around so we know that business isn't stagnant, were already got things that we need to do. We've got e l e l t s.
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We've got test data. We've got, um, recovery and d are situations. We're moving data around all the time. Whether we're moving it to the cloud or for analytics all sorts of scenarios How are we going to move that data without taking hours and hours for our application owners? How are we going to handle that, Andrew. We are going to do that using the data services
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within flashbacks and flash array. Let's focus on flash array. Flattery has the ability to create volume snapshots. A volume snapshot is just a pointer to data at a point in time. It doesn't need to consume a lot more space than is necessary. All that's going to happen is I'm going to create a snapshot of an already de duplicated
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and thin provision volume. What does then means is I'm not just doubling up my data. I'm just taking it, putting it there and saying There's a recovery point or something I can move around. However, snapshots are great. They can be moved around using mobility such as asynchronous replication. We also have a cloud block store offering,
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which is the exact same software that lives in on premises flash array, which then allows me to have mobility between my on premise and cloud systems, allowing me to segregate sections of my business that could require their performance and capabilities of on Prem systems or the flexibility of cloud systems, which is more on demand. This then lets me take my business and
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segregated into production and Test and Dev things or GTL style things we need to remember. With all of that data, we have to keep it secure. We want to keep it secure for your customers because last year alone we had 1800 plus data breaches. It's important to remember that our customers
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are expecting us to keep their data secure if they don't keep our date. If we don't keep that data secure for them, they're not gonna trust us. Security is super important. So, Andrew, how are we going to keep customers data secure? That's a really interesting question, because there are so many ways we could potentially do this.
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So to get started, let's focus on flash here and flash blade whenever you're writing data to flash around Flash blade, regardless of whatever is happening up above, it is always encrypted. It is also de duplicated and compressed without a flash. Red would be really, really hard to rehydrate their data if you were just staring at blocks on a disc,
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but it's incredibly important. Also, think about how the data services take advantage of this. So if we think about snap volume snapshots, volume snapshots are immutable. You cannot change them once they are created. Now, that's really interesting, because if I'm moving snapshots all around, no one is going to be able to do anything to them until they are turned into a volume or
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restored over an existing volume around the eradication of volume snapshots. So many things are important. But these days, even more important or at least as important is for companies is becoming environmental, social and governance. That's what this E. S G stands for. It's a common, uh, acronym that's coming into
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play for a lot of companies because we're all worried about the environment and often that goes along with compliance, depending on the country that you're in or for auditing purposes. And that goes towards energy situations, savings or just reusability and recycle ability so that can sometimes save you money. Or it can just be an audit requirement,
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depending on the country that you're in. And there are requirements for that for some countries in their yearly goals. So we want to help you with that as well. And how does pure storage help us with this? Andrew Pure storage is helping us in a very specific way. All of our arrays, both flash array and flash blade, are engineered to be non disruptive
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upgrades. This also means that every single component within flash, flood and flash array is replaceable. So if a customer has a failure, we're not going to just ship you out a whole new array and throw away the faulty array components. We are only going to replace the minimal thing that needs to be fixed, thus reducing overall waste.
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This is really important because as customers get many, many systems, they're also going to have a lot of wasted over the years as failures occur and issues happen. But something even more important is that the way in which we've engineered our arrays and our products is to ensure that only minimal footprints are taken. So if you are currently in possession of a rack
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of 10, you, for example, you could potentially reduce that entire space down to three. You just using flash ray, and this is possible because of our compression and de duplication technologies are Advanced Data Services and just how fantastic the engineering in our products really is. Thank you for joining us today to learn more about our problems and solutions. If you want to learn more,
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visit us at pure storage dot com.
