Data Storage Solutions for the Automotive Industry

Automakers are betting their future on data with self-driving cars, electric vehicles, smart manufacturing, and many other innovations. Pure is the right partner for the Industry 4.0 wave of digitized production.

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Automotive Solutions

Overview

Benefits

Customer Stories

Partnerships

Resources

FAQ

Automotive Solutions

Overview

Benefits

Customer Stories

Partnerships

Resources

FAQ

It’s Time for Automakers to Embrace Disruption

Automakers are experiencing the greatest transformation since the Ford Model T. Data analysis is now critical to success, with the need to move beyond legacy IT models. Pure has disrupted the storage industry with modern AI analytics and architecture and high-performance VMs. Let’s take the ride together.

Modern AI Data Architecture

Artificial Intelligence and analytics propel key automotive use cases like autonomous driving and smart manufacturing. FlashBlade//S™ handles tens of billions of files and/or objects for maximum performance for AI-driven automakers.

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High Performance Databases and VMs

Speed and reliability at scale are paramount for modernising automakers. The FlashArray™ family has a range of performance options, delivering exceptional density and power savings. 99.9999% availability and non-disruptive upgrades keep you online.

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Automotive Software Excellence

If software is the critical disrupter for automakers, containers and microservices are the delivery platform. Portworx® provides container-granular storage, disaster recovery, data security, cross-cloud and data migrations, and more. Containers simplified.

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Innovation that Drives Success

You need a storage partner that accelerates your plans for innovation. Pure’s unique Evergreen subscription-based portfolio keeps you up to date with the latest features and provides financial flexibility in the face of an unpredictable industry.

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Environmentally Responsible Storage

You are committed to carbon neutrality and sustainable practices. Pure is equally committed as an industry leader in power-efficient, extremely high-density storage—part of our Environmental, Social, and Governance (ESG) mission.

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“There’s hardly anything we can do in Kubernetes without having persistent storage and that is what has brought us together with Portworx.”

Satish Puranam

Technical Lead & Manager - Cloud, Ford Motor Company

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“Thanks to the AI power of AIRI, we can provide customers in the automotive industry and other domains such as smart cities and asset management with advanced custom solutions.”

Frank Geujen

Program Management Office Director, Advanced Research Lab, NavInfo (Europe) B.V.

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Supported by Pure Storage, Cloudera helps automakers with end-to-end, big data workflows.

Microsoft and Pure Storage collaborate to help automakers modernise their IT infrastructure.

NVIDIA and Pure Storage are refining AI solutions, helping to deliver on the promises of Industry 4.0 manufacturing.

Pure Storage innovates with SAP to reduce costs and increase performance with industrial solutions.

Splunk on Pure Storage provides faster searches and a simpler infrastructure for automakers.

Veeam and Pure deliver jointly tested solutions to ensure critical automaker data is protected and recoverable.

Related Resources

Featured Case Study

Bringing Car Sales into the Digital Era

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Featured Solution Brief

Meet AIRI//S: AI Infrastructure For Modern Innovators

3 pages

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Featured White Paper

Automotive Industry Point of View

9 pages

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Featured Blog Post

Pure and Iquazio Deliver AI/ML

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Featured Blog Post

Bridging the Great OT/IT Divide for the Auto Industry

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Featured Blog Post

Software Is the Secret Sauce for Enhancing the Driver Experience

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See All Automotive Blog Posts See All Automotive Blog Posts

How do modern application architectures help deliver automotive solutions?

DevOps methodologies and containerization are essential to modern automakers. Continuous collaboration leads to faster and better releases. Microservices speed innovation and provide massive scale. There are many additional benefits. Pure Storage has solutions uniquely suited to the modern automaker.

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1. Can legacy IT infrastructures handle the AI needs of automakers?

The automotive industry is increasingly driven by artificial intelligence (AI) and analytics. From the car to the factory to the dealership, rapid data analysis is driving change and revenue-generating use cases. But older IT infrastructures are not built to handle the data deluge. The size and complexity of data are overwhelming old architectures, and the speed just isn’t there.

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2. Are automakers at risk from ransomware attacks?

Security firm Sophos reported that 36% of manufacturers were hit with a ransomware attack in the previous year. The pace of attacks is increasing. It is clear that all industries need to harden their infrastructures and develop clear response procedures to ransomware attacks.

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3. Can Pure Storage help automakers run modern data services on Google Kubernetes Engine?

Yes. Portworx can be used by Google Cloud’s Anthos customers running in Google Kubernetes Engine (GKE) and GKE on-prem. Portworx enables Google customers to solve several hard problems preventing wider adoption of Kubernetes within their organisation.

First, Portworx handles persistence, high availability, auto-scaling, and other requirements for running mission-critical data services in containers. Second, when running applications in multiple environments, such as GKE and GKE On-Prem, Portworx lets you move data securely between environments for backup and recovery, capacity planning, and maintenance. Finally, Portworx enables enterprises to embrace agility from cloud-native technologies without sacrificing security by providing capabilities like container-granular data encryption and role-based access controls.

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