BREAKING NEWS See why Pure Storage is named 11X A Leader*, 5X furthest in Vision in the 2024 Gartner® Magic Quadrant™ for Primary Storage Platforms.
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Bring incredible simplicity to your storage management.

Store, protect, access, and manage your storage with the same consistent experience across your entire fleet.

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Powerful storage services. Unbelievable simplicity.

Secure, highly scalable, and easy to use, Purity unifies, protects, and intelligently manages all your data.
Unparalleled data storage and availability.
Purity provides unmatched data reduction, 99.9999% availability, always-on encryption, and non-disruptive upgrades.
Explore Purity Data Storage Services
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Always-on protection and recovery.
Secure-by-default SafeMode protection and integrated disaster recovery through Pure Storage ActiveDR™ and ActiveCluster™ help keep your data safe and business running without disruption.
Explore Purity Data Protection Services
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Secure multi-tenancy.
Experience the efficiency of the Pure Storage multi-tenant platform. Offering the security and performance of dedicated systems with the affordability and flexibility of shared infrastructure. Complete with detailed management, delegated administration, consumption controls, and SLAs for better resource management.
Learn About Secure Application Workspaces
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Effortless data access.
Leverage predictable, high speed data access for all your enterprise apps and web scale workloads. End-to-end NVMe-optimised for flash multi-protocol support for FC and Ethernet. Built-in QoS for balanced resource distribution.
Explore Purity Data Access Services
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Intelligent management.
AI-driven array operations ensure 100% availability. Monitor, analyse, and optimise storage from a single view. Mobilize workloads seamlessly across on-premises and cloud storage, and unify experiences.
Explore Purity Data Management Services
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Test drive Purity for FlashArray.

Work in a self-service environment to experience Purity management for FlashArray. Explore advanced features, including snapshots, replication, ActiveCluster, and even VMware integration.

Try Now

Purity in action. 

Watch how ActiveDR replicates file data for simple, comprehensive disaster recovery.
Pure Storage® Purity ActiveDR - Always-on Protection and Recovery | 17:37
“The Pure Evergreen® Storage solution enabled us to avoid a tremendous amount of risk associated with forklift upgrades to replace outdated storage.”
Yasuhiro Ishida
Deputy Director – IT Services Department
Read the Customer Story

Browse key resources and activities for Purity.

PURE //
RESOURCES
ANALYST REPORT
IDC: Pure Agile Data Services Delivering the Modern Data Experience

Explore the meaning of the term modern data experience.

Read the Report
WHITE PAPER
Automating Storage with Pure Fusion™

Supercharge your fleet-wide storage automation with an API-driven management platform.

Read the White Paper
PURE //
RESOURCES
VIDEO
Unified Block and File Overview

Get an overview of FlashArray File Services – how we built it and what makes it different from the competition.

Watch the Video
PURE //
RESOURCES
SOLUTION BRIEF
Unified Storage for Operational Workloads

Efficient unified data storage so your teams can innovate.

 

Read the Solution Brief
PURE //
RESOURCES
ANALYST REPORT
ESG: Pure Storage ActiveDR

ESG examines Pure Storage ActiveDR

 

Read the Report

Explore Purity related platform storage and capabilities.

NVMe STORAGE
FlashArray//X™

A new generation of FlashArray//X makes its biggest leap forward to scale your business operations.

Explore FlashArray//X
PERFORMANCE-INTENSIVE STORAGE
FlashArray//XL™

The ultimate solution for your most demanding and most consolidated workloads.

Explore FlashArray//XL
CAPACITY STORAGE
FlashArray//C™

Meet the expanded FlashArray//C™ lineup with up to 40% more performance and 80% greater energy efficiency.

Explore FlashArray//C
CLOUD DATA SERVICES
Purity Cloud Block Store

Pure Cloud Block Store™ slashes your cloud storage costs with superior data reduction and enterprise-grade data services.

Explore Cloud Block Store
ANNOUNCEMENT
2024 Gartner® Magic Quadrant™ Report

11X A Leader*, 5X Highest in Execution and Furthest in Vision

Pure Storage is named A Leader again in the 2024 Gartner® Magic Quadrant™ for Primary Storage Platforms, positioned highest in Execution and furthest in Vision.
Get the Report

What is software-defined storage?

Software-defined storage (SDS) is a storage architecture that decouples storage software from its hardware, giving you greater scalability, flexibility, and control over your data storage infrastructure.

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People also ask:

1. Why decouple storage software from data storage infrastructure?

Decoupling storage software from hardware makes your storage services more flexible and agile, allowing you to expand storage capacity quickly and easily. Seamlessly move data and workloads to meet changing business requirements.

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2. What are the benefits of software-defined storage?

The primary benefits of SDS include:
  • A simplified storage system for pulling data—agnostic of location—for easier automation
  • Scale-out architecture that can non-disruptively add new capacity when required
  • Greatly reduced storage management costs
Learn More Learn More

3. How does Purity deliver software-defined storage?

Purity is the software-defined heart of Pure Storage’s all-flash arrays. Benefits of using Purity include:

  • Industry-leading data reduction 
  • Tier 1 resiliency with zero performance loss 
  • Built-in disaster recovery and protection 
  • Global flash management 
  • Consolidation of cloud and on-premises storage into one hybrid cloud with Pure Cloud Block Store™

With Purity, you can bring a Modern Data Experience™ to your data centre.

Learn More Learn More
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Try Our Unified Block and File Storage–Free
The FlashArray Test Drive is simply the best way to get hands-on experience with a FlashArray, without any effort, cost, and time needed to set up the hardware yourself.
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