Skip to Content

What Is Business Continuity

What Is Business Continuity?

Customers today expect products and services to be always-on and available on demand. Business continuity refers to your organisation’s ability to maintain 24/7 availability in the face of disasters—both natural and human-made.

From power outages and floods to ransomware attacks—a business continuity plan can help you prepare for the worst and ensure your business can continue to operate and deliver optimal performance in the wake of an unexpected event. 

A business continuity plan typically includes:

  • Disaster-recovery solutions and technologies
  • Protocols for communicating issues to customers and stakeholders
  • A plan of action in response to a wide range of disasters
  • Workarounds for continuing business operations when certain assets or technologies are unavailable
  • Policies on how to support employees during an emergency

Business continuity can get complicated fast, which is why many organisations develop a comprehensive business continuity management (BCM) program.

Test Drive FlashBlade

Experience a self-service instance of Pure1® to manage Pure FlashBlade™, the industry's most advanced solution delivering native scale-out file and object storage.

Try Now

What Are the Benefits of Business Continuity Management?

The benefits of BCM include:

  • Streamlined program administration
  • Organizational agility to respond to and manage a crisis
  • A well-defined IT disaster-recovery strategy for bouncing back from an incident
  • A plan for investing in technologies that will allow your business to continue operations during a disaster

How to Ensure Business Continuity

While you can plan to respond quickly, your ability to ensure business continuity through a disaster is tied directly to the technologies within your IT infrastructure. Technologies you should consider incorporating into your business continuity strategy include: 

  • Backups and snapshots to protect your data
  • High-availability clustering to ensure uptime during disaster
  • Virtual desktop infrastructure (VDI) to support the shift to an increasingly remote workforce
  • Non-disruptive upgrades which allow you to update your systems without downtimes or migrations

How Pure Storage Factors Into Your Business Continuity Strategy

IT disaster-recovery technologies play a major role in BCM. As a pioneer in all-flash storage arrays, Pure Storage® is uniquely positioned to provide agile, disaster-resilient, data-storage infrastructure solutions that can help you maintain business continuity. Pure offers the following solutions for business continuity:

09/2024
FlashBlade//S Data Sheet
Unlock new levels of power, space, and performance efficiency for your unstructured data workloads with Pure Storage® FlashBlade//S.
Data Sheet
4 pages

Browse key resources and events

CYBER RESILIENCE
The Blueprint for Cyber Resilience Success

Explore how IT and security teams can seamlessly collaborate to minimize cyber vulnerabilities and avoid attacks.

Show Me How
INDUSTRY EVENT
Explore the Pure Storage Platform at SC24
Nov 17-22 • Booth 1231

Learn how Pure Storage can help you meet your AI, HPC, and EDA requirements.

Book a Meeting
INDUSTRY EVENT
Join Pure Storage at Microsoft Ignite
Nov 18-22, 2024 • Booth 403

Discover how Pure Storage can effortlessly scale your workloads, manage unstructured data, and simplify your cloud transition.

Book a Meeting
INDUSTRY EVENT
Future-Proof Your Hybrid Cloud Infrastructure at AWS re:Invent 2024

Meet Pure Storage at AWS re:Invent and prepare your hybrid cloud infrastructure for what’s new and what’s next.

Book a Meeting
CONTACT US
Meet with an Expert

Let’s talk. Book a 1:1 meeting with one of our experts to discuss your specific needs.

Questions, Comments?

Have a question or comment about Pure products or certifications?  We’re here to help.

Schedule a Demo

Schedule a live demo and see for yourself how Pure can help transform your data into powerful outcomes. 

Call Sales: +44 8002088116

Mediapr@purestorage.com

 

Pure Storage, Inc.

2555 Augustine Dr.

Santa Clara, CA 95054

800-379-7873 (general info)

info@purestorage.com

CLOSE
Your Browser Is No Longer Supported!

Older browsers often represent security risks. In order to deliver the best possible experience when using our site, please update to any of these latest browsers.