Customer Stories
REWE International

REWE International Powers Logistics to Feed Europe

European food retailer supports faster logistics that gets food onto shelves and into homes faster.

Summary

REWE International needs a strong digital foundation to speed up logistics and get goods onto the shelves faster. With Pure Storage® FlashArray™, the company can accelerate response times and deliver more modern shopping experiences for customers, including Click & Collect services.

Industry

Retail

GEO

EMEA

Use Cases

Accelerate Core Applications
Modernise Data Protection

Website

View Site

Challenges

REWE International needed to replace its end-of-life storage with a future-proof technology. The new storage solution needed to handle large workloads supporting logistics, administrative tasks, and new customer-facing shopping services.

Results

Business Transformation

Improves customer experiences with fast and reliable data
High resilience guards against potential data loss caused by cyberattacks
Positions the IT environment for a migration to hybrid cloud

IT Transformation

Supports the development of new applications and customer services
Fast response times of 1-3 milliseconds help improve productivity
Shrinks storage footprint with 3:1 data reduction and high efficiency

“With Pure, our employees always have updated merchandise data on hand. We can better leverage data to serve consumers and provide them with a modern shopping experience.”

Michael Pehboeck

Head of IT Infrastructure, REWE International AG

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