Serving up Love Connections at Match Group E&E Brands

Name: Unlocking TCO Savings On-prem and in the Cloud
Uploaded: 2024-09-12T15:49:11.416Z
Duration: 46 min 55 s
Description: IT teams are under incredible pressure to reduce costs while providing seamless data access.

When this online dating pioneer needed to radically reduce storage operational costs and prepare for 2-3X application scale via platform consolidation, Match Group’s E&E brands chose Pure Storage.

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Challenges

Match Group’s E&E division embarked on a private cloud re-architecture project for data growth and cost optimisation. The company needed the ability to scale infrastructure by two to three times to make room for more workloads, plus machine learning and AI, while reducing costs. It needed to cut power and cooling in half and better support snapshots, because performance impacts from snapshots on the previous storage platform stood in the way of full ransomware recovery.

Results

With FlashArray™, Match Group’s E&E division can achieve three times scale, along with lower TCO, faster throughput, and greater data reduction versus its previous solution. Pure Storage reduces power consumption by 65% and storage footprint from 332U to 18U. Performance is not impacted at all by running snapshots, and Evergreen//Forever™ removes the need for data migration tools. The ability to upgrade non-disruptively was one of the compelling reasons for looking at Pure in the first place.

TCO Savings
50%
on acquisition and maintenance cost

Data Reduction
2:1
for greater storage efficiency

Smaller
94%
storage footprint

Lower
65%
power consumption

Table of Contents

Introduction

Products

Evergreen//Forever FlashArray//C FlashArray//X

Solution Areas

Accelerate Core Applications Modernize Data Protection Power Artificial Intelligence

Customer Industries

Technology

Location

Global

The largest online dating company in the world, Match Group sparks meaningful connections between people in more than 190 countries with well-known brands like Match.com, Tinder, Hinge, Plenty of Fish, OkCupid and others that are available in more than 40 languages. The efficiency Match Group achieves in array reduction, data reduction, and access speed with Pure Storage gives the company room for sizable growth at optimal cost.

Unlocking TCO Savings On-prem and in the Cloud

IT teams are under incredible pressure to reduce costs while providing seamless data access.

Unlocking TCO Savings On-prem and in the Cloud

IT teams are under incredible pressure to reduce costs while providing seamless data access.

5 min. read

Actions

5 min. read