Customer Stories
Betfair

All-Flash Arrays Deliver Sub-Millisecond Latencies for Betfair

Online wagering site relies on Pure Storage to deliver exceptional performance, reliability and ease of management.

Summary

Betfair is one of the leading wagering sites in the United Kingdom, offering a variety of on-line casino and betting products to more than 1 million members. Betfair demands ultra-high reliability and performance from its IT infrastructure to ensure its customers are provided with the best possible user experience when placing wagers. A critical element of this high-availability IT infrastructure are Pure Storage all-flash arrays that Betfair relies upon to deliver exceptional performance, reliability and ease of management.

Industry

Gaming

GEO

United Kingdom

Use Cases

Database – Oracle

Website

View Site

Challenges

The IT team was concerned about the amount of performance tuning, optimisation and reporting required to manage the storage, so it took the opportunity to look at all options, paying particular attention to all- flash technology.

Legacy storage system suffered from inconsistent latencies and required excessive levels of system management.
The highly competitive online betting market requires constant and timely development of new products/services with a consistently superior user experience.

Results

Business Transformation

Millions of customers every day have uninterrupted access to the most advanced on-line betting environment, while Betfair benefits from processing high volumes of transactions reliably, even at peaks reaching 3,000 transactions per second.

IT Transformation

All-flash arrays deliver consistently sub-millisecond latencies, ensuring the best possible user experience.
The solution provides ultra-high reliability and performance, even at peak loads.
Simplified management reduces demands on IT staff.

“Pure Storage beat the socks off everyone else in terms of performance.”

Andrew Cook, Principal Engineer

Betfair

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