London, UK – March 24, 2025 - Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world's most advanced data storage technologies and services, has announced its role in supporting THG Ingenuity, a leading global ecommerce technology group, drive innovation and growth across its wide range of global consumer facing websites.
Customer Challenge:
The limitations of legacy data storage systems were hindering expansion plans and testing new solutions such as AI initiatives. THG Ingenuity needed cutting-edge infrastructure to support ambitious growth plans, together with the reassurance of rapid recovery in the event of an outage. THG Ingenuity was looking for an energy-efficient solution, capable of helping it achieve a goal of net-zero greenhouse gas emissions across all operations.
Customer Impact:
By adopting the Pure Storage Platform across its 35 global data centres, THG Ingenuity has developed a powerful, efficient, and secure storage infrastructure that underpins its global operations and sets the company up for success as it continues to expand. Benefits include:
- A Fast, Reliable Data Storage Platform that Supports a Global Business: THG Ingenuity has the assurance that its customer sites will be available at any time, especially during critical high-volume periods such as Black Friday. With Pure Storage’s technology, THG Ingenuity benefits from faster performance, rapid failovers between data centers, and zero downtime for maintenance and upgrades.
- Sustainable Storage: Pure Storage’s all flash, energy efficient platform has helped THG Ingenuity make significant inroads to its net zero sustainability goal, eliminating e-waste and resulting in an 80% reduction in data centre power consumption. The company is also reaping additional sustainability-related benefits in its hosting business through the Evergreen//One storage as-a-service subscription model. THG Ingenuity can now instantly adjust storage volumes, scaling up or down as customers require, meaning idle arrays aren’t using any energy.
- A Platform for AI Innovation: THG Ingenuity is innovating with AI, developing numerous applications designed to deepen customer engagement and improve internal processes. The Pure Storage Platform is playing a critical role in helping THG Ingenuity realise its AI strategy by delivering the fast, scalable access to data required to train and power intensive AI applications.
- Cutting-Edge Data Security and Ransomware Protection: Cyber resiliency in the event of a cyber event is a major consideration. THG Ingenuity now has a robust solution, utilising an offline vault housing Pure Storage devices and replicating vital data from all of THG Ingenuity’s data centers, using Pure Storage immutable SafeMode™ Snapshots.
Executive Insight:
