Santa Clara, Calif. – October 11, 2024 — Pure Storage (NYSE: PSTG), the IT pioneer that delivers the world's most advanced data storage technology and services, today announced it has been positioned by Gartner® as a Leader in the Magic Quadrant™ for File and Object Storage Platforms for both its Completeness of Vision and Ability to Execute, in the rapidly growing storage market for unstructured data.
Industry Significance:
The proliferation of technologies and emerging trends like AI, analytics, and the Internet of Things has driven a surge in file and object data. Traditional storage solutions, particularly legacy file systems, have become increasingly complex, adding rigidity and risk. This complexity is further exacerbated by rising cyberthreats and energy consumption concerns. Focusing on single-purpose, siloed solutions has left organisations struggling to meet the dynamic demands of modern workloads, resulting in inefficiencies and outdated refresh cycles.
To navigate these challenges, organisations require a storage platform that delivers all-flash performance, scalability, and operational simplicity, while also addressing security vulnerabilities and minimizing energy usage.
Platform Momentum:
With unmatched agility and risk reduction, Pure Storage delivers a simple and consistent unified storage platform and flexible as-a-service experience for the broadest range of use cases - from on-premises to the public cloud to hosted environments. Central to the platform, the often imitated but never duplicated Evergreen® architecture ensures continuous, non-disruptive upgrades, enabling enterprises to quickly adapt in today’s dynamic business landscape. With the industry’s most comprehensive set of concurrent SLAs, customers get the reliability, performance, and energy efficiency required to modernise their businesses.
The Pure Storage Platform empowers enterprises to harness the full value of their file and object data, ensuring agility and resilience in adapting to the evolving demands of business modernisation:
- Efficient, Reliable, Consistent Platform: Built to handle exponential data growth with industry-leading energy efficiency, the Pure Storage Platform consumes up to 5x less energy and rack space, and up to 95% less e-waste than hard disk-based systems. Supported by Pure Storage’s Evergreen subscription services, Pure Storage is a flexible, scalable platform that evolves over time to meet customer needs. At an acquisition cost competitive with disk and much lower operational costs, Pure Storage’s vision of an all-flash data centre is a reality.
- Introduction of Real-Time Enterprise File: The Pure Storage Platform, with Real-time Enterprise File, delivers a file services experience that changes, adapts, and reconfigures - dynamically and in real time - to meet the demands of modern applications. Delivering cloud-like efficiency with a global storage pool that intelligently resizes and tiers on demand, its single-layer architecture simplifies management, reduces costs, and minimizes cyber threats, allowing IT teams to focus on higher-value tasks. With a unified management plane, Pure ensures an effortless storage experience that evolves with business needs and provides non-disruptive upgrades through Evergreen architecture.
- Support for Cost-Sensitive Workloads: With the new FlashBlade//S100, an AI-ready platform with GPUDirect support which brings progressive pricing across all price points and markets. It features a scale-out architecture designed for entry-level enterprise use cases, including AI, compliance, content sharing, image repositories, IoT, Edge, and ROBO applications.
- AI-Powered Anomaly Detection: The Pure Storage Platform enables organisations to discover threats, unusual activity, malicious behavior, and Denial of Service attacks via performance anomalies. Built on machine learning models running to identify unusual anomalous behavior, Pure Storage enables customers to analyse their environments with historical data for anomalous patterns based on heuristics of performance as well as user context on how storage is used. Leveraging this capability, customers can identify the last known good snapshot copy to mitigate operational impact by quickly identifying recovery point targets to restore data, reducing risk and guesswork.
- Cyber Recovery and Resilience SLA: Building on the first-of-its-kind ransomware recovery SLA, Evergreen//One now includes disaster recovery scenarios. The expanded SLA delivers a customized recovery plan, ships clean service infrastructure within a defined SLA, provides onsite installation, and supplies additional professional services for data transfer. In addition, Pure Storage will collaborate with organisations to build and maintain a comprehensive cybersecurity strategy
Customer Experience:
As of October 11, 2024, Pure Storage has an Overall Rating of 4.7 out of 5 in the Primary Storage Platforms market, with 96% of reviewers willing to recommend, based on 241 reviews on Gartner Peer Insights™. Hear from our customers:
- "We have loved working with Pure. They have been very reliable and performant. The customer service that they provide is amazing and we see them continuing to do better year after year. We have now been with them for years and they still seem to surprise us by how good they can be." ($3B-$10B USD Healthcare & Biotech Company Review)
- "Pure Storage is truly built with the customer in mind. The simplicity of their purchasing process to implementation to administration is a joy compared to their competitors.” ($10B-$30B USD Software Company Review)
- “The customer experience is exceptional with Pure Storage. Lights years ahead of the competition.” ($10B-$30B USD Banking Company Review)
Executive Insight:
