What is data protection?

Data protection is the process of safeguarding data against loss, corruption, or security threats. From backups to recovery and data reuse, it covers all techniques that an organization may use to keep data secure and highly available for its products, services, and operations.

Cyber Resilience

Powerful cyber resiliency, pure and simple.

Fortify your data and guarantee uninterrupted business operations.

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Evergreen//One™ STaaS Cyber Recovery and Resilience SLA

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SOLUTION BRIEF

Evergreen//One for AI

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SOLUTION BRIEF

Data and Infrastructure Security with Pure1

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Embrace a cyber-resilient enterprise.

Enhance risk mitigation.

Build a scalable, data-resilient architecture for ransomware mitigation and recovery to help avoid costly disruptions to your business.

Ensure safe and secure data.

Defend and secure your data before, during, and after a ransomware attack with the Pure Storage tiered resiliency architecture.

Enable always-on data protection.

Gain reliable, simplified backup and recovery to keep your business running seamlessly.

Unlock the power of simplicity and master data security.

Watch how data security just got a whole lot easier.

Digital Bytes: Pure1 and Hot Wings - Spicing up Your Pure Data Resiliency | 18:48

Lighting the Way to Ransomware Readiness and Mitigation | 48:43

Before, During, and After a Ransomware Attack: a Resilience Strategy | 20:10

How Pure Storage Has Taken Over Modern Data Protection | 45:33

Pure Cyber Resiliency | 25:58

Business Continuity at No Cost for Your Business | 55:18

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DATA BACKUP AND RECOVERY

Rapid Recovery at Scale

Gain the advantage of petabyte-scale recovery to ensure your data is always ready.

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RANSOMWARE MITIGATION AND SECURITY

Secure Your Business from Attacks

Get comprehensive ransomware defense and mitigation with rapid recovery and immutable snapshots.

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DATA RESILIENCY

Run Your Business without Disruption

Protect block and file data seamlessly with continuously working replication solutions.

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PURE1

Data Protection Assessment

Maximize your data resiliency from disasters, ransomware, and accidental deletion with the Pure1 Data Protection Assessment.

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EVERGREEN//ONE

Guarantee a Clean Storage Environment

Speed ransomware recovery with guaranteed clean arrays, a recovery plan, and services to rapidly bring business back to normal with Evergreen//One.

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“When it comes to financial services, speed and security go hand in hand. With Pure, it’s no longer an either-or situation.”

James Laming

VP Global Head of Infrastructure, Options Technology

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“Ransomware attacks are rampant in healthcare, which is an all-day, everyday business. SafeMode™ Snapshots give us fast access to immutable backups, providing valuable layers of data protection to ensure maximum data availability.”

Bill Young

Assistant Director, Health System Server and Storage Assistant Director, University of Kansas Health System

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Browse key resources and activities for data protection.

WHITE PAPER

Beyond the Firewall: Insights and Strategies from Leading CISOs

CISOs reveal the InfoSec challenges they face today and what they need to overcome them.

For chief information security officers (CISOs), no news is good news, but that can be a double-edged sword. It’s easy to forget all they do to stay ahead of rapidly-evolving risks and out of the headlines.

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WHITE PAPER

Modern Data Protection with All the Benefits of Flash

21 pages

How competitively priced Pure Storage all-flash storage solutions safeguard your data and deliver fast, reliable recovery.

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WHITE PAPER

Reinventing Backup and Recovery for AI and ML

Explore how emerging technologies are reshaping data protection strategies, offering insights into industry trends and future directions.

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EBOOK

A Hacker’s Guide to Ransomware Mitigation and Recovery

The “Hacker's Guide to Ransomware Mitigation and Recovery” provides insight and tips to help you safeguard your data from ransomware.

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WHITE PAPER

Protect Application Data with ActiveDR™

Learn how Pure ActiveDR disaster recovery in Purity//FA 6 operating environment minimizes data loss and accelerates responses to outages.

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INFOGRAPHIC

Ransomware Recovery in a Flash

Get inside the mind of a hacker to uncover the gaps in your security defenses at each stage of a ransomware attack—before, during and after.

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Partnering with the leaders of data protection.

Commvault

Optimize data protection with application-aware snapshot management for simplicity.

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Rubrik

Simplified data protection with automated backup, instant recovery, and archive.

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Veeam

Quickly recover data from anywhere with seamless snapshot management for reliability.

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Veritas

Multicloud enterprises gain agility with integrated snapshot-based protection for scale-out data.

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1. What is the traditional approach to data protection?

The philosophy behind data protection in the server room or data center has long been one of redundancy. You can’t afford to have your data lost, corrupted, or compromised, so always have a backup. Data protection is really an exercise in managing your recovery point objectives (RPOs) and recovery time objectives (RTOs) for the most critical services in your operational technology stack. Data protection also includes disk mirroring, snapshots, clustering, and redundant networks. While the tools available to system administrators have evolved, the general approach to data protection has always been one of resilience through redundancy.

2. What are the benefits of modern data protection?

A proactive, modern data protection offers the advantage of:

Active-active clustering for maximum performance and always-on data accessibility
The latest data storage technologies to enable high-throughput, low-latency data transfer
Predictive analytics for catching data storage issues before they occur

3. How does Pure Storage help streamline GDPR compliance?

The EU General Data Protection Regulation (GDPR) is top of mind for businesses with a global presence. Pure Storage all-flash storage arrays offer built-in security measures like data-at-rest encryption and key management that can help secure your sensitive data and comply with GDPR.

4. Why choose Pure Storage for modern data protection?

The threat and costs of losing data can be devastating and legacy data protection products can’t help you build data resiliency across your infrastructure.

Pure Storage solutions help you address all aspects of data protection with solutions that address ransomware recovery, business continuity and disaster recovery, native replication, and backup and restore. Pure keeps your data safe with:

Simplified backup and recovery via synchronous and asynchronous replication
Stringent RPO and RTO performance via blazingly fast and flexible FlashBlade//S™
Data repositories built on FlashBlade//E and FlashArray//C that deliver the scale and performance of all-flash with the economies of disk
Built-in data replication and ransomware protection with SafeMode Snapshots and Object Lock technology

What we recommend next.

Advantages of the Pure Storage Platform.

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Chat with a Pure Storage expert.

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Powerful cyber resiliency, pure and simple.

Embrace a cyber-resilient enterprise.

Unlock the power of simplicity and master data security.

Find data protection solutions and use cases.

The world’s most consistent data storage platform, ever.

Browse key resources and activities for data protection.

Partnering with the leaders of data protection.

What is data protection?

People also ask:

1. What is the traditional approach to data protection?

2. What are the benefits of modern data protection?

3. How does Pure Storage help streamline GDPR compliance?

4. Why choose Pure Storage for modern data protection?