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“Our investment in Pure has more than proven its short-term worth, but we’re in it for the long-term value it provides to our citizens.”

Kimberly Lagrue

CIO, City of New Orleans

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“The threat of ransomware in healthcare is not just costly and inconvenient, it’s potentially life threatening. Pure Storage has the right technology to take us into the future and helps mitigate risk to our organization.”

Jesse Fasolo

Director, Technology, Infrastructure & Cyber Security, Information Security Officer, St. Joseph’s Health

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What role does storage play in AI and machine learning (ML)?

Storage is critical in AI and machine learning as these applications require high-speed access to massive amounts of data. Storage solutions made for AI/ML ensure data can be processed quickly and efficiently, enabling real-time insights. Having sufficient capacity to eliminate data silos allows machine learning models to reference entire volumes of collected data more efficiently. Scalability is also essential as data volumes often grow rapidly in AI and machine learning projects.

1. Why is disaster recovery important in addition to data protection?

Data protection and disaster recovery play distinct roles in safeguarding business data. Both are vital components of a comprehensive business continuity strategy.

Data protection attempts to stop data loss, corruption, and security breaches using tools like encryption, access control, and regular backups.

Disaster recovery is the plan for resuming operations after a catastrophic event such as a natural disaster, power outage, or cyber attack. The goal is to maintain or resume critical functions as quickly as possible to minimize loss of revenue and damage to your reputation.

Explore the array of data protection and recovery solutions offered to fit the needs of any business.

2. Why is scalable storage better than purchasing sufficient storage?

Having easily scalable storage capacity gives your business the flexibility to grow and adapt as your data needs evolve. The ability to efficiently manage increasing data volumes ensures consistent performance even as demand increases.

Scalability supports business growth as storage can easily be expanded to support new initiatives and handle increased user demands.

It also helps drive down the operational costs of storage. By paying only for the storage you actually use, you can free up capital for other needs.

Pure Storage offers scalable onsite and scalable subscription models.

3. How does AI or ML benefit business operations?

AI/ML can significantly impact business operations through increased efficiency, improved decision making, and a better customer experience.

ML algorithms can analyze large data sets to uncover patterns or insights, using those findings to make predictions and facilitate data driven decisions.

By automating routine tasks, AI/ML can give employees more time for strategic work or customer facing roles. Customer relations can also benefit as AI/ML can analyze behavior allowing you tailor your offering to individual preferences. This increases customer loyalty and customer satisfaction.

4. What impact does data storage have on my company’s sustainability goals?

Modern storage solutions like all-flash arrays consume less power and have a smaller footprint compared to traditional hard-disk drives, leading to lower energy costs and reduced carbon emissions.

Scalable storage systems allow you to optimize capacity usage, reducing waste and promoting resource efficiency. Providers that adopt an Evergreen model further enhance sustainability, as they allow for non-disruptive upgrades, reducing e-waste associated with hardware replacements.

This Enterprise Strategy Group (ESG) video explores how FlashStack® helps meet environmental goals.