Pure Storage vs Competitors

Compare How Pure Storage Leads Enterprise Storage

Proven IT agility, unmatched sustainability, and the lowest TCO in the industry. Only Pure Storage delivers a consistent portfolio for all your workloads with 100% non-disruptive upgrades and savings up to 60%.

See the Comparison

Benefits

Compare

Customer Stories

Resources

Benefits

Compare

Customer Stories

Resources

Close

Gain a Competitive Edge and Make Life Easier

The industry’s most intuitive design and always non-disruptive upgrades. A single energy-efficient architecture for all your data needs (block, file, object), direct-to-flash management, and cloud-connected enterprise data services. Always Evergreen®, never obsolete.

Pure Storage Delivers an Industry-leading Data Platform

Get unparalleled data services tailored for every need, with the ability to evolve with your business. Our proven data platform includes a broad portfolio of scale-up/scale-out solutions, supporting all workloads across the data landscape, including block, file and object—on bare metal, VMs, cloud. or containers.

Performance, Efficiency, and Simplicity at Scale

The intuitive design and unmatched simplicity of the Pure Storage platform accelerates time-to-value, lowers management overhead, and reduces risk across it’s lifecycle—while delivering consistent performance across all dimensions (throughput, latency, IOPS, and metadata) and consuming up to 80% less power with the industry’s highest density flash.

Future-proof with Flexible Consumption Choices

The Pure Storage platform delivers agility with flexible consumption—CAPEX, OPEX, and fully-managed storage-as-a-service governed by contractual SLAs. All of this is backed by our Evergreen future-proof solution, providing cost transparency and a fully non-disruptive subscription to innovation backed up by a proven track record.

Pure Storage vs. the Competition

One architecture. All your workloads. Never obsolete.

Feature	Pure Storage	Dell EMC	NetApp	HPE
Ease of Use	Built from the ground up to eliminate manual tasks and automate tuning, support, and maintenance	Multiple management interfaces for multiple platforms, PowerStore, PowerScale, PowerMAX, PowerProtect (Data Domain) ECS	Legacy platform, customer responsible for maintaining and configuring storage primitives	Multiple independently managed interfaces presented through single pane of glass management via Greenlake
Non-Disruptive HW and SW Upgrades Across Generations	Truly non-disruptive, data-in-place, full performance, modular upgrades via Evergreen architecture	Announced, however vendor has history of disruptive upgrades	Significant performance reduction during "non-disruptive" upgrades*	Limited (not across generations, nor across product models within Alletra series)
Highly Consistent All-Flash Portfolio	One architecture, two platforms (scale-up, scale-out), with shared Evergreen, DirectFlash®, Purity, Pure1®	Multiple separate, inconsistent products, with different upgrade paths, software and management	Multiple hybrid and All-Flash products with disparate upgrade paths and management interfaces	Multiple product lines stemming from multiple acquisitions with no consistent upgrade paths or management tools
One Software Architecture	All storage systems are based upon a single Purity software platform	Operating software is different depending on system	AFF/FAS systems are based upon a single software platform, ONTAP. E-Series and StorageGrid are different	Operating software is different depending on system
Direct-to-Flash Management	DirectFlash® software and hardware technology that increases both density and performance	Commodity SSD-based, retrofitted architecture that limits efficiency and performance	Commodity SSD-based, retrofitted architecture that limits efficiency and performance	Commodity SSD-based, retrofitted architecture that limits efficiency and performance
Traditional Ownership Subscription: Investment Protection with Routine/On-Demand Upgrades	Evergreen//Forever™: Controller/blade upgrades at regular intervals, anytime 100% controller/blade trade-in credit, flash trade-in	"Standard": one-time controller upgrade to next-gen; "Select": one-time controller upgrade to next-gen and next-model*; no flash trade-in	Only for "eligible controllers", with convoluted & selective upgrade matrix; has flash trade-in	None****
Proven Record Of Delivering on Upgrade/Trade-in Promises	Delivered >10,000 controller upgrades, without disruption or rebuy	Relatively new program and upgrade technology, unproven	New Program (Feb 2023) unproven	None
Available Fully as-a-Service, with Flexible Terms and All-Inclusive Software	Evergreen//One™: 1 to 5 year terms, all array software features included	APEX Data Storage Service: 1 or 3 year terms only, extra charges for data protection, other features	Keystone: semi-flexible 1 to 3 year terms, extra charges for data protection, other features	GreenLake for Block Storage: 1 or 3 year terms only, extra charges for data protection, other features
As-a-Service SLAs: Performance, Capacity, Availability, Energy Efficiency	Evergreen//One: Solutions customized, measured, and remediated according to clear SLAs; industry's first energy efficiency SLA	APEX Data Storage Service: No published performance or energy efficiency SLO/SLA	Keystone: Performance SLO only (no known remediation)	GreenLake for Block Storage: Performance SLO only (no known remediation)
Energy-Efficient, Sustainable Storage	Up to 85% less energy use/carbon emissions than competing all-flash, lower e-waste with proven Evergreen design*****	Much less energy efficient	Much less energy efficient	Much less energy efficient
Unified File Services	Unified file services delivered on a modern storage platform	Legacy file services based on Celerra data mover technology on top of a block platform	Block services delivered on top of a native file platform	No unified file services

Slide

* If controllers are not throttled to 50% or less performance utilization in normal operation
** Available on PowerStore & PowerMax only
*** Available on PowerStore only
**** Investment protection program no longer available for Alletra purchases
***** 2023 ESG Report

Don't Take Our Word for It

Hear what industry leaders have to say about why you should rethink your refresh.

“Pure’s Evergreen model has been fantastic in terms of supporting our operations, because we see the world in the same way.”

David Sohigian

CTO, Workday

Find Out More Find Out More

“Our goal was to switch to Pure without anyone noticing. We achieved this in spades, gaining unprecedented performance, resiliency, and visibility.”

Jeff Bethke

Vice President, IT Infrastructure Services, Sirius XM

Find Out More Find Out More

Resources

Featured White Paper

As-a-service IT: Maximizing Your Return, Wherever You Are on Your Modernization Journey | ESG Whitepaper

Read the White Paper Read the White Paper

Featured Analyst Report

Evergreen Storage Continues to Drive Industry-Leading Customer Experience

Read the Analyst Report Read the Analyst Report

Featured White Paper

Power Agility with a Modern Storage Infrastructure

Read the White Paper Read the White Paper

Featured Analyst Report

Benefits of the Pure Evergreen Storage Program

Read the Analyst Report Read the Analyst Report

Featured RFP Guide

Agile Storage RFP Guide

Read the RFP Guide Read the RFP Guide

Data Migration Covideo

Watch the Video Watch the Video

See More Comparison Resources See More Comparison Resources

Get Started with Pure Storage Today

Meet With An Expert Request a Demo

Related Products and Solutions

Data storage subscriptions with Evergreen™

Performance intensive storage with FlashArray//X™

Storage software for agile data services with Purity

AIOps for smart storage with Pure1®

Optimize business-critical workload efficiency with FlashArray//C™

Unstructured data storage with FlashBlade//E™

Your Browser Is No Longer Supported!

Older browsers often represent security risks. In order to deliver the best possible experience when using our site, please update to any of these latest browsers.