Historias de clientes
BRBCARD

Telecom

BRBCARD Improves Customer Satisfaction with Pure

Credit card company enhances security and responsiveness by migrating infrastructure to Pure Storage FlashArray, transforming the customer experience.

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Summary

BRBCARD’s mobile app is the primary way that customers interact with their credit card accounts. With Pure Storage® FlashArray//C™, BRBCARD gained an agile and responsive infrastructure that leads to much faster response times on the mobile app, improving customer experiences. Faster response times also benefit employees, who can process transactions faster for customers.

Industry

Financial Services

GEO

LATAM

Use Cases

Accelerate Core Applications
Activate Real-time Analytics
Modernize Data Protection

Website

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Challenges

To improve customer experiences, BRBCARD needed to deliver self-serve functionality that was both fast and reliable. Customers also expected that BRBCARD would keep financial and personal information safe and secure.

Results

Business Transformation

Customer satisfaction scores jumped from 2.5 to 3.7 out of 5 in just 3 months
Empowered users to access financial services in real time
Accelerated business intelligence for faster decision-making

IT Transformation

Increased processing speed for customer transactions 10x
Improved availability with active-active clusters and faster data recovery
Mitigated effects of ransomware with immutable snapshots

"With Pure, customers now access virtual card data in less than a second, down from 8 seconds previously. This transformed the customer experience, with the app's store rating jumping from 2.5/5 to 3.7/5 in just 3 months."

Marcos Paulo Ilídio

CIO, BRBCARD

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