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Pure & Rewe International

REWE International Powers Logistics to Feed Europe

European food retailer supports faster logistics that gets food onto shelves and into homes faster.

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Summary

REWE International needs a strong digital foundation to speed up logistics and get goods onto the shelves faster. With Pure Storage® FlashArray™, the company can accelerate response times and deliver more modern shopping experiences for customers, including Click & Collect services.

Industry

  • Retail

GEO

  • EMEA

Use Cases

  • Accelerate Core Applications
  • Modernize Data Protection

Website

Challenges

REWE International needed to replace its end-of-life storage with a future-proof technology. The new storage solution needed to handle large workloads supporting logistics, administrative tasks, and new customer-facing shopping services.

Results

Business Transformation

  • Improves customer experiences with fast and reliable data
  • High resilience guards against potential data loss caused by cyberattacks
  • Positions the IT environment for a migration to hybrid cloud

IT Transformation

  • Supports the development of new applications and customer services
  • Fast response times of 1-3 milliseconds help improve productivity
  • Shrinks storage footprint with 3:1 data reduction and high efficiency
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“With Pure, our employees always have updated merchandise data on hand. We can better leverage data to serve consumers and provide them with a modern shopping experience.”

Michael Pehboeck
Head of IT Infrastructure, REWE International AG

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