Pure Storage Named A Leader in the 2025 Gartner® Magic Quadrant™ for Enterprise Storage Platforms
Represents twelfth consecutive year Pure Storage has been recognized as A Leader in a Gartner Magic Quadrant report
Santa Clara, Calif. – September 5, 2025 — Pure Storage (NYSE: PSTG), the IT pioneer that delivers the world's most advanced data storage technology and services, today announced it has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Enterprise Storage Platforms, positioned highest in execution and furthest in vision.
Gartner defines enterprise storage platforms as the market consisting of products, value-based services and delivery methods designed to support diverse block, file and object storage workloads and use cases1. In our opinion, this year’s new Enterprise Storage Platforms category reinforces what organizations around the world understand—the Pure Storage Platform delivers unmatched agility and risk reduction with a simple, unified storage platform and flexible as-a-service experience for the broadest range of uses across on-premises, public cloud, and hybrid environments. For the previous five years, Pure Storage was positioned highest and furthest in the Gartner® Magic Quadrant™ for Primary Storage Platforms2.
The rise of AI is creating exponential growth of data volumes and business demands. But traditional storage models have been unable to keep up—creating fragmentation, silos, and data sprawl. Delivered by the Pure Storage Platform, an Enterprise Data Cloud (EDC) enables organizations to unify data from across their estate into a virtualized cloud of data that is governed by an intelligent control plane for easy management - all of which is delivered as a service. Powered by Pure Fusion™, the Pure Storage Platform allows customers to create their own Enterprise Data Cloud—empowering them to manage their global data estate with the control, automation and tracking needed to lead in a data-driven world.
“Pure Storage delivers data storage and management at scale—automating and simplifying customers’ global data storage environment. Only Pure Storage has innovated an architectural approach that allows customers to better manage their global data, not just their storage.”
Charles Giancarlo
Chief Executive Officer, Pure Storage
Platform Innovation
Pure Storage’s continued innovation of the Pure Storage Platform is transforming the way customers manage their data, helping them solve challenges of today and into the future. Key innovations in 2025 include:
- Delivering control and improving compliance through automation.
At the heart of the autonomous platform is Pure Fusion™, which unifies storage as a pool of adaptable resources. Pure Fusion now has workload automation with presets and remote provisioning for fleetwide file, block, and object. - Performance & scalability for modern workloads & unstructured data, all on a unified data plane.
The expansion of its next-generation Pure Storage FlashArray™ and Pure Storage FlashBlade® offerings are designed for the most demanding, high-performance workloads and to scale seamlessly for future applications and demands. Addressing the explosive growth of unstructured data, Pure Storage also announced extended object support to FlashArray, which will create a true single architecture for block, file and object across the entire Pure Storage platform. - Reducing the risk of human error and strengthening security across workloads.
Built-in compliance and improved cyber resilience are embedded across the Pure Storage platform, further minimizing risk through security and governance policies, along with third party cyber security integrations. Rubrik is the first cyber security partner to integrate with Pure Storage’s new workflow orchestration capability, enhancing threat detection for both production and non-production data. Additionally, CrowdStrike and Pure Storage are working together to provide the first validated, on-premises, resilient and secure storage for CrowdStrike LogScale.
Customer Validation
Pure Storage believes Gartner recognition of Pure Storage is further validated by customers. As of August 21, 2025, customers give Pure Storage an Overall Rating of 4.9 out of 5 in the Enterprise Storage Platforms market, with 98% of reviewers willing to recommend, based on 689 reviews on Gartner Peer Insights™.
- “Pure Amazement: FlashArray is the most rock solid storage platform we have ever had.” - IT Manager, Energy and Utilities Industry
- “It just works. Been a very solid experience and product from start to finish.” - Engineer, Healthcare and Biotech Industry
- “Impressive Performance and Strong Data Protection Features Stand Out for This Product.” - IT Leader, Banking Industry
About Gartner Magic Quadrant
Magic Quadrant™ reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables organizations to get the most from market analysis in alignment with their unique business and technology needs.
To learn more, access the full 2025 Gartner Magic Quadrant for Enterprise Storage Platforms report on Pure Storage’s website.
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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Pure Storage
Pure Storage (NYSE: PSTG) delivers the industry's most advanced data storage platform to store, manage, and protect the world's data at any scale. With Pure Storage, organizations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on-premises, cloud, and hosted environments. Our platform is built on our Evergreen® architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It's easy to fall in love with Pure Storage, which is why we’ve received one of the highest Net Promoter Scores in the industry across the years. For more information, visit www.purestorage.com.
Pure Storage, the Pure Storage P Logo, Pure Fusion, FlashBlade, FlashArray, Evergreen, and the marks in the Pure Storage Trademark List are trademarks or registered trademarks of Pure Storage Inc. in the U.S. and/or other countries. The Trademark List can be found at purestorage.com/trademarks. Other names may be trademarks of their respective owners.
1 Gartner, Magic Quadrant for Enterprise Storage Platforms, Jeff Vogel, Julia Palmer, Chandra Mukhyala, Joseph Unsworth, 2 September 2025
2 Gartner, Magic Quadrant for Primary Storage Platforms, Jeff Vogel, Chandra Mukhyala, 17 September 2024
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