Bangalore, India – July 16, 2024 – Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technology and services, today announced that PhantomFX, an India-based, TPN-certified visual effects (VFX) studio that has worked on world-renowned projects such as Marvel’s Avengers, has successfully upgraded its data storage and management infrastructure to the Pure Storage platform to improve production times, business resilience and energy consumption, all of which provide a solid foundation for business growth.
Customer Challenge:
PhantomFX faced three critical challenges with its previous storage infrastructure: disparate storage systems, the looming threat of ransomware attacks, and the imperative to reduce its carbon footprint.
Initially, each department operated its own separate storage system, leading to inefficiencies as the creative team struggled to move data across various systems, hampering overall productivity. At the same time, the film industry was grappling with a rising tide of ransomware threats, prompting the PhantomFX team to prioritise enhancing business resilience by bolstering data protection measures. Additionally, the company recognized the pressing need to curtail energy consumption as part of its commitment to reducing its overall carbon footprint.
Customer Impact:
To overcome these challenges, Pure Storage and its channel partner, Techfruits Solutions, the Chennai-based trailblazer in delivering advanced IT solutions, worked closely with PhantomFX to consolidate data from its fragmented storage systems onto the Pure Storage platform. The benefits to PhantomFX included:
- Improved Productivity and Faster Time to Market: With one consolidated data platform, PhantomFX’s VFX artists now save up to 30% of their time, enabling them to complete projects faster. The Pure Storage FlashBlade//S™ file and object platform also helped the company reduce the number of storage latency issues to almost zero, even for the most data-intensive projects.
- Business Resilience Against Threats: The VFX industry is a major target for cyberattacks, particularly from ransomware, and any lost data can dramatically delay production. PhantomVFX achieved the coveted ‘Trusted Partner Network’ certification in 2018 and prides itself on being a ‘data-secure ecosystem’. FlashBlade//S has strengthened its security posture even further through its SafeMode feature. In addition, FlashBlade’s ability to restore data quickly means PhantomFX will be able to resume business operations in hours rather than days or weeks.
- Reduction in Carbon Footprint: By consolidating all its data to the Pure Storage platform, PhantomFX has already reduced energy consumption in its data centre by turning off energy hungry legacy storage systems and reducing rack space by 58%. The company estimates it will reduce energy consumption by around 35,000 kWh over a year, helping it meet its goal to reduce its carbon footprint.
- Future-Proof Technology Built for Scale: The efficiency of Pure Storage DirectFlash® technology and data compression has enabled PhantomFX to consolidate all its data with space for future growth. Pure Storage’s ability to non-disruptively upgrade its storage systems also means PhantomFX can increase storage capacity easily in the future without having to take down its storage infrastructure.
Executive Insight:
