AC Milan Innovates for Success On and Off the Pitch with Pure Storage

Customer Challenge:

AC Milan, a giant in world football with a global fanbase, recognized the potential of technology to help the club achieve two strategic goals – delivering the best fan experience possible through online content, and providing the team with data and AI to enhance club performance.

At the center of AC Milan’s fan engagement is its Media House, through which video and social content is produced and delivered. It also supplies critical data to the club’s training center. Total number of employees and output had risen at the Media House over a three-year period and as a result, unstructured data volumes had also dramatically increased. Siloed teams, together with a legacy data storage system that was incapable of operating efficiently, posed significant barriers to progress.

Customer Impact:

By adopting the Pure Storage Platform, AC Milan gained a powerful, efficient, and secure storage infrastructure that has underpinned its technology transformation initiative. Benefits include:

• Fast and Reliable, Low Latency Data Storage: With the Pure Storage Platform, AC Milan can now manage large volumes of unstructured data across multiple sites with very low latency, resulting in major productivity improvements. The Media House team now benefits from 10x faster content production and delivery. This has helped AC Milan reach over 500 million global fans through enhanced digital experiences.
• Enhanced Data Security and Ransomware Protection: AC Milan recognises the importance of data resilience, deploying Pure Storage ActiveDRTM to achieve near zero Recovery Time Objective (RTO) and Recovery Point Objective (RPO) metrics. Additionally, Pure Storage SafeModeTM Snapshots take copies of data which, in the event of a cyber attack, can’t be deleted, modified, or encrypted, mitigating the impact of a ransomware attack. 

A Platform for Cutting-Edge AI Innovation: Video footage of training sessions, stored on the Pure Storage Platform, can be analyzed using AI, together with player data captured via sensors with the aim of improving performance. Additionally, AC Milan is developing a data lake composed of players’ medical and performance data with the same goal.

Executive Insight:

“We’re thrilled to support AC Milan in its mission to transform the way it connects with fans, and its highly innovative use of AI to improve all-round player performance. The club’s legacy storage couldn’t keep up with its modern, innovative data demands. AC Milan’s Pure Storage platform meets their complex needs. These are cutting-edge initiatives that showcase how the delivery of real time content and AI can benefit football clubs and the welfare of their players.” - Joao Silva, VP EMEA & Latin America, Pure Storage.

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Case Study: AC Milan Innovates On and Off the Pitch with Pure Storage

About Pure Storage

Pure Storage (NYSE: PSTG) delivers the industry’s most advanced data storage platform to store, manage, and protect the world’s data at any scale. With Pure Storage, organisations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on premises, cloud, and hosted environments. Our platform is built on our Evergreen architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It’s easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com.

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