Skip to Content

What Is Data Analytics?

What Is Data Analytics?

Data analytics is the process of extracting actionable insights from raw data. For companies, it’s about applying the right analytical techniques to identify hidden patterns and trends that you can leverage to improve your business.

Different Types of Data Analytics

Data analytics is important because measurement is the key to improvement. Businesses use data analytics to improve their products and services, better cater to their customers, and diagnose problems within their organisation. 

In a business context, data analytics can be broadly classified into four distinct categories:

  • Descriptive analytics: Used to characterize what has happened over time (e.g., the mileage on your car) 
  • Diagnostic analytics: Used to determine why something has happened or is occurring (e.g., leveraging event log files to determine the root cause of a crash)
  • Predictive analytics: Used to predict or forecast future events (e.g., predicting bottlenecks in your data storage needs)
  • Prescriptive analytics: Used to prescribe a course of action based on forecasted scenarios (e.g., predicting a future storage bottleneck and suggesting the purchase of additional capacity to prevent it)

Test Drive FlashBlade

Experience a self-service instance of Pure1® to manage Pure FlashBlade™, the industry's most advanced solution delivering native scale-out file and object storage.

Try Now

Why Choose Pure Storage for Modern Data Analytics?

For businesses, big data can be a gold mine from which to extract a competitive edge. Unfortunately for most, this data is often locked in legacy silos, warehouses, and data lakes—slowing insights, restricting innovation, and complicating IT operations.

What’s needed is a modern data infrastructure that is agile and powerful enough to keep up with today’s big data analytics platforms and algorithms. That’s why Pure Storage® has partnered with Splunk, Elastic, and Vertica to deliver a Modern Data Experience™ with modern analytics.

Perks of powering your analytics with Pure include:

  • All the benefits of 100% NVMe storage arrays, including massive parallelism and speed
  • A simplified data management system that combines cloud economics with on-premises control and efficiency
  • An Evergreen™ architecture that enables non-disruptive upgrades without downtime or data migrations

Fast and efficient scale-out flash storage with FlashBlade®

11/2024
How Healthy Is Your Data Platform Really?
Complete this self-guided wellness check to help determine if your data platform can successfully adapt with your organization into the future.
Infographic
1 page

Browse key resources and events

CYBER RESILIENCE
The Blueprint for Cyber Resilience Success

Explore how IT and security teams can seamlessly collaborate to minimize cyber vulnerabilities and avoid attacks.

Show Me How
INDUSTRY EVENT
Explore the Pure Storage Platform at SC24
Nov 17-22 • Booth 1231

Learn how Pure Storage can help you meet your AI, HPC, and EDA requirements.

Book a Meeting
INDUSTRY EVENT
Join Pure Storage at Microsoft Ignite
Nov 18-22, 2024 • Booth 403

Discover how Pure Storage can effortlessly scale your workloads, manage unstructured data, and simplify your cloud transition.

Book a Meeting
INDUSTRY EVENT
Future-Proof Your Hybrid Cloud Infrastructure at AWS re:Invent 2024

Meet Pure Storage at AWS re:Invent and prepare your hybrid cloud infrastructure for what’s new and what’s next.

Book a Meeting
CONTACT US
Meet with an Expert

Let’s talk. Book a 1:1 meeting with one of our experts to discuss your specific needs.

Questions, Comments?

Have a question or comment about Pure products or certifications?  We’re here to help.

Schedule a Demo

Schedule a live demo and see for yourself how Pure can help transform your data into powerful outcomes. 

Call Sales: 800-976-6494

Mediapr@purestorage.com

 

Pure Storage, Inc.

2555 Augustine Dr.

Santa Clara, CA 95054

800-379-7873 (general info)

info@purestorage.com

CLOSE
Your Browser Is No Longer Supported!

Older browsers often represent security risks. In order to deliver the best possible experience when using our site, please update to any of these latest browsers.