Customer Stories
AutoNation

Pure and Zenuity

AutoNation Transforms Automotive Experiences

Automotive retailer AutoNation delivers exceptional customer experiences with innovative digital tools running on Pure Storage®.

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Summary

AutoNation differentiates itself from the competition by investing in technology to deliver better customer experiences, from sales that brings cars to your door to VR vehicle services. Pure Storage acts as the foundation for highly scalable infrastructure to support growing digital experiences.

Industry

Retail

GEO

North America

Use Cases

Accelerate Core Applications

Website

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Watch How AutoNation Transforms Automotive Experiences

See how Pure empowers exceptional customer experiences with innovative digital tools.

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Results

AutoNation has invested in technology for years as part of an ongoing digital transformation initiative. But when the COVID-19 pandemic hit, closing storerooms, the company needed to roll out two years’ worth of planned digital initiatives as quickly as possible.

Business Transformation

Differentiates itself from other automotive dealers with accessible, touch-free digital experiences
Rolled out 24-month digital transformation plan in just three months
Helps boost online business by 45% with digital initiatives

IT Transformation

Scales infrastructure quickly to support new application development
Maintains sustainable budget with predictable cost model for storage
IT staff spends less time maintaining storage and more time on long-term strategy

““Our differentiator as a company is the technology. There’s an expectation that when customers interact with us, the experience is better than anywhere else."

Adam Rasner

Vice President of Technology Operations, AutoNation

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