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Go Do Good

At Pure Good, our mantra is “Go Do Good”. Through projects locally and globally, we’re empowering our employees and nonprofit partners to build a better world.

Pure Good Story

Pure Good Foundation was started by a small group of Pure Storage employees who saw a need in the community and knew they could make a difference. A few months before going public, Pure employees approved and funded the creation of Pure Good by donating stock shares. We’re proud to be an employee-seeded foundation and work each day to honor their generosity.

Today, the Foundation divides its efforts across three areas:

Puritan Philanthropy – Focused on our core value of teamwork and our corporate culture of doing good, we offer employees three ways to deepen their engagement with local causes dear to their hearts. Our Employee Volunteer Program includes Global Interest Grants to promote team building through charity, the Community Volunteer program to amplify individual philanthropic work with donations, and the Board Member program to support those non-profits our employees invest the most time into.

Environment – Pure’s products have always had a positive net effect for our customers and the planet. From our Evergreen program to eliminating plastic in our offices, we continually analyse how we can do more to ensure we’re decreasing our environmental footprint. We amplify those efforts by investing in non-profits working on these issues.

Workforce Development – The world is becoming increasingly technological and many individuals looking for jobs find themselves lacking the training necessary to compete in today’s job market. Pure Good pairs Pure Storage employees with workforce development organisations that provide continuing education, professional development, and entry-level jobs for people from historically disadvantaged populations.

Hands-on Volunteerism

Pure Good pairs Pure Storage employees with environmental and workforce development organisations that are local to where they live and work across the globe. We match needs identified by these non-profits to appropriate skill sets among Pure employees.  By hosting events such as tree plantings and 1:1 mentorship at our offices + virtually for remote employees, Pure Good is able to catalyze our global workforce to make an impact on thousands of lives each year.

How To Apply For Support

If your organisation works in workforce development, environmental efforts, or sustainability and you believe you’d be a good fit for Pure Storage employee volunteerism – or if you have an innovative project that needs support – please reach out to our Director of Social Impact with a brief description of your proposal. If it fits within the foundation’s guidelines, we’ll invite you to submit a formal application.

Board of Directors

Joe Pinto

Chief Customer Experience Officer

Chief Customer Experience Officer

Joe joined Pure Storage in 2019 as Chief Customer Experience Officer. A well-established customer advocate, Joe spent 25 years at Cisco where he led the Technical/Managed Services, Customer Assurance/Escalation, and Certification teams. Joe and his wife Lynn established their own Foundation to assist Northern California health, education, and welfare programs. Joe also serves as a board member on the Tower Foundation at San Jose State University in addition to being the Board President for Pure Good.

Niki Armstrong

Chief Legal Officer, Chief Compliance Officer, and Corporate Secretary

Chief Legal Officer, Chief Compliance Officer, and Corporate Secretary

Niki joined Pure Storage in 2017 and currently serves as Chief Legal Officer. In addition to leading the global legal, compliance, ESG, and Pure Good Foundation functions at Pure, Niki also serves as the executive sponsor for Pure Equality, the company’s DEI initiative. As Pure Good's Board Treasurer she is able to uniquely advise and guide our programming to best align with Pure Storage corporate vision.

Ajay Singh

Chief Product Officer

Chief Product Officer

Ajay joined Pure Good's Board almost immediately after starting with Pure in 2021. With the same tenacity he brings to Pure's Product teams, Ajay has helped expand Pure Good's programming throughout the company's rapidly growing footprint. From the sustainability of our products in development to the diversity of the workforce in our R&D centers, his decades of experience have been instrumental to Pure Good's global successes.

Krithika Bhat

Chief Information Officer

Chief Information Officer

Krithika serves as the Chief Information Officer for Pure. Since joining in March 2022, she has driven a technology enabled business transformation that is leading Pure and Pure Good into the future with strength. Her years of experience, ability to problem solve, and analytical mind are allowing Pure Good to grow with maximum operational stability. She is especially keen to expand our programming further into India where Pure Storage has opened its newest office.

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