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Our Vision

Simple, sustainable data storage you’ll love.

Upending the status quo by redefining what data storage can do.

It’s time for real transformation.

Stop managing storage, start managing data.

The Pure Storage Platform unifies your entire footprint with a single pool of data, automated by policy, orchestrated by software, and accessible via API—delivering a true Enterprise Data Cloud (EDC).

Operate with intelligent data control.

Deliver great outcomes instead of tickets. With our intelligent control plane, you enjoy automation that follows process, governance that enforces itself, and visibility that spans every environment.

Stay ahead with a single platform.

Unify your data, automate control, and scale with simplicity. With our software-driven platform that’s always modern and built for efficiency, you’ll reduce waste, lower energy use, and evolve without disruption.

Our core beliefs.

These three central principles guide us as we innovate to meet the ever-changing needs of our customers.
Simplicity at Scale
Simplicity at scale

Nothing is harder than making IT simple. We believe that data storage should be unified, always-on, and bulletproof.

Sustainable
Sustainable

Storage services of tomorrow must maximize capacity and performance while minimizing power and space requirements.

Transformational
Transformational

We're dragging storage—kicking and screaming—into the future, so you can innovate, regardless of what lies ahead.

Manage your data, not your storage.

Shift from managing storage to governing data. Build a virtualized, API-driven Enterprise Data Cloud with the Pure Storage Platform.
The old world of data storage is officially extinct.
Manage less, grow more—effortlessly.
Explore the Platform
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